By Aaron Strout, President, WCG As I mentioned in my kickoff post, we will hostĀ a series of blog interviews over the next two weeksĀ withĀ speakersĀ from our upcoming PreCommerce Summit (March 10) and Movers & Shapers Summit (March 12). Todayās interviewĀ is withĀ long time friend, author and Principal Analyst at Altimeter, Brian Solis. Brian will be doing a featured fireside chat at our Movers & Shapers event on Saturday. His session is will be right after lunch at approximately 1:15 PM CT. According…
Inc. – 25 Marketing Influencers Who Will Help You Dominate 2016
by Dave Kerpen, Inc., Excerpt It’s no secret that 2016 is going to be a roller coaster ride of a year. The Dow had its worst start to a new year on record. We’re in a presidential election year, and there’s no telling how it’ll play out. New companies and trends are emerging in different industries; the way we communicate is constantly evolving. Knowing this, it’s critical to stay ahead of the curve, and that means listening to and following…
TechRepublic: Don’t let Facebook Reactions distract your brand from measuring real social metrics
By Erin Carson, TechRepublic, Excerpt Facebook is giving users new ways to react to posts. Here’s what social marketers should keep in mind, and how brands are already adapting. Word first came a few months back that Facebook would introduce reaction buttons in the form of emoji, to give users the chance to express a range of emotions apart from like. The new reaction buttons Facebook rolled out last week include “haha,” “wow,” angry,” “love,” and “sad.” To use one…
How to Know if You Care About Your Customers Enough
Guest post by Jay Baer (@jaybaer), author of the new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers, Letās face it: choosing whether or not you hug your haters isnāt about you knowing how to do so, itās about whether doing so aligns with the values of your business. The great paradox Every company says that customer satisfaction is their most important objective, yet their actions demonstrate otherwise. Itās a paradox, but I find companies that…
USA TODAY: Augmented reality starts to challenge its virtual cousin
Meta is unveiling its latest AR device, which CEO Meron Gribetz says is taking the industry closer to realizing the long-held dream of layered a virtual world on top of the real one.Ā – Martin E. Klimek, USA TODAY by Marco della Cava, USA TODAY, Excerpt āLook out at all those desks,ā says Gribetz, CEO of augmented reality headset maker Meta. āWithin a year or two, I want everyone here to be doing their work using our glasses. The change is…
The Truth About Creating Customer Experiences
Bryan Kramer isĀ just one of those people with whom you instantly bond. For those who don’t know him, he shot onto the social, digital, content marketing scene with fun and fervor. He’s highly regarded as a strategist, speaker and author. He’s also someone I think of as a good friend. Recently, I had the honor, and enjoyment, of shooting an episode of H2HChat (Human to Human) with Bryan and his super smart co-host Suzi McCarthy. The conversation was both…
iMedia Connection: Capturing the spirit of ROI at the 2016 Brand Summit
by Kevin Berens, iMedia Summit On my return flight from Amelia Island, FL, I was reflecting on myĀ time at the 2016 iMedia Brand Summit. It truly was an exceptional experience. Meeting so many new faces and hanging around with the ol’ friendlies was an absolute joy. For those who were fortunate to attend the 2016 Brand Summit this week in Amelia Island, you made it to the premier industry event, serving senior-level brand marketers across a dozen vertical markets. Your…
How to Create Content that Connects with Your Customers
Guest post by Jessica Ann (@itsjessicann),Ā CEO and Creative Director of Jessica Ann Media, and author of Humanize Your Brand: How to Create Content that Connects with Your Customers. Weāre living in a post-advertising age. Instead of lamenting the past, or focusing on āthe good oleā daysā of traditional marketing, weāre now being called to get more real. Everyone (and their mom) is affected by how weāre consuming the fast-paced media of today. And in turn, the content that we create…
InternetRetailer: Brands that donāt deliver the expected CX lose a third of shoppers, study finds
by Paul Skeldon, Internet RetailerĀ (excerpt) Never doubt the power of mobile: if you fail to meet consumers ever-growing expectations they are going to bite you. So finds a global study of 4500 consumers in 11 countries that suggests that if a shopper doesnāt immediately like the consumer experience with your mobile service, as many as a third wonāt purchase from you again. Ever. Alternatively, when a good mobile experience is achieved, 76% report that it has an influence on their…
LinkedIn: 16 Marketing Metrics Masters to Follow
byĀ Megan Golden, LinkedIn (excerpt) Letās face it, marketers: We are constantly searching for the tool that will, if not fix everything, at least give us that extra edge on the competition. If we just had the perfect marketing stack, the right amplification network, or transcendent lead nurturing software, all our troubles would be over. All of these tools are valuable, of course. We couldnāt survive without some of them, let alone thrive. But too often we put our tools to…
