via Richard Nieva, CNET Excerpt Alphabet, the mama-bird parent company of Google, is hoping 2016 is the year Nest leaves the, well, you know what. Nest, which makes thermostats, smoke detectors and security cameras that connect to the Web, has operated pretty much independently since Google bought the company in 2013. And that was before the company formerly known as Google pulled apart its various divisions to turn them into individual companies. “We’re going to see a [move] toward an…
Huff Post: 8 Experts Predict What Digital Marketing Will Look Like In 2016
via Rahul Varshneya, Huffington Post I spoke to 8 experts to get their prediction for effective growth channels in 2016. Here’s what they had to say: Brian Solis of X: The Experience When Business Meets Design. Experiences are more important than products now. In fact, experiences are products. They’ve also become a lively topic of consumer comment for all the world to hear. In order to be competitive, brands must get better not only at understanding and satisfying customers’ wants…
37 Thought-Provoking Tweets from Brian Solis’ Talk on Disruption
via Bryan Escobedo, Red Sky I had the fortune of joining more than 100 attendees for the latest ED Sessions speaker series featuring best-selling author and noted keynote speaker Brian Solis. Solis calls himself a digital anthropologist, which basically means he studies technology’s impact on business, society and culture. Not to get Orwellian, Bradburyian (or insert your favorite dystopian novel’s author here), but with all of us becoming increasingly glued to our mobile devices, do you wonder where all this technology is leading…
How YouTube Red Puts the Squeeze on Netflix
Via Daniel Holloway, The Wrap, Excerpt he Google-owned video platform on Wednesday unveiled YouTube Red, a venture into subscription video on demand. For $9.99, users will be able to browse videos on YouTube ad free. The centerpiece of the offering is a slate of original scripted and unscripted projects set to premiere in 2016 and available only to subscribers. The move puts YouTube, long the dominant ad-supported digital video platform, in the same space as Netflix, long the dominant ad-free…
Experience as a Competitive Advantage
There’s this wonderful magazine, yes a print magazine, in France called INfluencia. While it’s also equally lovely online, I thoroughly enjoy the intricate design work that goes into each page. When INfluencia reached out to talk about X and the future of experience design, I jumped at the chance. If you speak French, it’s online here. Below is the translated version if you prefer English. INFluencia: Les start-up, l’avenir de l’expérience client ? When I read the pitch of the…
Here’s a Marketing Prediction That Serves More as a Clarion Call
Each year, my good friend Bryan Kramer assembles an incredible group of experts across several sectors to share their marketing predictions for the next year. The diversity of forecasts and observations is really worth exploring. I’ll share mine with you here… Quite honestly, we’ll see more of the same patterns we’ve seen in previous predictions…new platforms, new ways to engage, new data sources and tools to improve accuracy, metrics, frequency and reach. My prediction is more of a clarion call…
69 Experts Share 2016 Marketing Predictions
Via Bryan Kramer Quite honestly, we’ll see more of the same patterns we’ve seen in previous predictions…new platforms, new ways to engage, new data sources and tools to improve accuracy, metrics, frequency and reach. My prediction is more of a clarion call for marketers to take a step back and learn more about the role marketing can play in shaping the customer experience in every moment of truth. There’s marketing as we know it (broadcasting, a lot of talking, shiny…
CapGemini and Brian Solis: The Innovation Game [VIDEO]
With tech startups rapidly eating into traditional sectors, large organizations face an increased pressure to innovate. The challenge is that traditional innovation approaches are broken. A recent study revealed that only 5% of R&D staff feel highly motivated to innovate. In certain sectors, more than 85% of new products fail and an overwhelming 90% of companies consider they are too slow in launching new products and services.
![Disrupt or Be Disrupted – Ed Sessions with Brian Solis [VIDEO]](https://briansolis.com/wp-content/uploads/2015/12/HeaderNov.png)
Disrupt or Be Disrupted – Ed Sessions with Brian Solis [VIDEO]
Brian Solis, who joined The ED Sessions Nov. 11, 2015 in Boise, Idaho, is a digital anthropologist who studies the effects of disruptive technology on business and society. He humanizes technology’s causal effect to help empower the average citizen to engage in ways that can change the course of a community, state, or nation. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation….
PRWeek: Integrated wins, brand newsrooms lose
via Christopher Graves, global chairman, Ogilvy Public Relations (PRWeek) Excerpt Marketers rate brand newsrooms as the most overhyped initiative. So what should PR be focusing on? “This is the key difference between advertising and PR,” said Brian Solis at Altimeter Group, a Prophet company. “Advertising will find a few top celebs, some of them being internet-famous, to become part of a campaign. [But] PR will find said influencers and nurture longer-term relationships that keep the brand relevant now and in…
