Guest post by Whitney Johnson (@johnsonwhitney), author of Disrupt Yourself Oft-spoken though it is, âdisruptionâ is not a catchword; itâs a powerful force transforming organizations, communities, and ultimately the world. But it starts small, as an individual choice to change. Companies and organizations donât disrupt unless their people do. Individual disruptors upend their companies in ways not always welcomed by their associates. Disruptors can be seen as a fifth column, undermining the familiar and comfortable status quo, not to mention their colleaguesâ…
NY Times: Marketing in the Moments, to Reach Customers Online
via NY Times, Rob Hof Excerpt MOMENTS are having a moment in advertising. Or at least a micromoment.As people flit from app to app online, they have little patience for any interruption, especially a banner ad or, heaven forbid, a 30-second commercial. Moments, whether they come during a 10-second Snapchat video or Twitterâs new collection of real-time news bites â called, fittingly enough, Moments â increasingly are all companies have to market against.Companies that buy and sell online advertising are…
Brian Solis Talks X on GatherGeeks Podcast by BizBashMedia
GG08: Tech-Smart Events: Beyond the Shiny New Toys ReleasedJan 14, 2016 Hosts: Audrey Gallien and Brandt Krueger. Guests: David Adler, Brian Solis With seemingly endless technology options for events and meetings these days, itâs easy to focus on whatâs new and buzzy. But are industry professionals really making the connection between the technology and attendee experience? And how can organizers get from new tech to smart tech? In this episode, hosts Brandt Krueger and Audrey Gallien are joined by digital…
Neocom15: Customer Experience is the Sum of Emotional Reactions
As 2015 drew to a close, Brian flew to DĂŒsseldorf to close out NEOCOM, an annual event for multichannel retail and commerce. There, he spoke about “retail re-imagined,” redesigning the online and offline shopping experience based on the incredible technology and behavioral trends playing out now and over the next few years. Following the event, he met with the NEOCOM team to shoot a short three-minute video that he would love for you to see. Video Topics/Questions: – Iteration vs. Iteration –…
The Future of Retail: Stop Iterating and Start Innovating
The team at OneStop invited me to Los Angeles to speak to a wonderful group of digital marketers, etailer/retailer, search and commerce strategists.  Among the many things I’m studying and speaking about these days, the future of retail is fascinating to me personally and professionally. The future of retail isn’t just about new technology, the latest gadgets and all of the incredible startups that are pushing retail, commerce and everything else forward. It’s also shaped by connected/mobile customers who are more…
Customer Experience is the Sum of Emotional Reactions
As 2015 drew to a close, I flew to DĂŒsseldorf from London to close out NEOCOM, an annual event for multichannel retail and commerce. There I spoke about “retail re-imagined,” redesigning the online and offline shopping experience based on the incredible technology and behavioral trends playing out now and over the next few years. Following the event, I met with the NEOCOM team to shoot a short three-minute video that I would love for you to see. Video Topics/Questions: –…
Small Business Trends: Businesses Should Create Experiences, Not Just Products or Services
via Small Business Trends, Brent Leary Brian Solis is one of the leading futurists/digital anthropologists in business today.  And his books, âThe End of Business as Usualâ and âWhatâs the Future of Businessâ are best sellers and required reading to anyone interested in digital transformation.  And his new book, âX: The Experience when Business Meets Designâ is probably his most ambitious â and impressive â book, focusing on the importance of experienced design and the role it will play in business…
Direct Marketing – Does Twitter Have a Future as a Marketing Medium?
by Al Urbanski, Senior Editor, Direct Marketing Excerpt Twitter CEO Jack Dorsey’s blog post this week heralding the end of the 140-character limit on tweets was met with surprise and consternation from most quarters. Isn’t the succinct electronic message the thing that defines Twitter? Perhaps, but it does nothing to define what need the network filled for marketers overwhelmed with choices, according to observers. Brian Solis, Altimeter Group analyst and author of a new book about customer experience called X,…
Top 10 Retail Banking Trends and Predictions for 2016
I’ve been spending an increasing amount of time studying the state and future of finance, banking and retail. Behind the scenes, I’ve spent time with several national and global finance companies/banks as well as several retailers all looking to understand the connected customer and their expectations and preferences when it comes to money, banking and shopping. When Jim Marous, co-publisher of The Financial Brand reached out to talk about the 2016 trends and predictions in retail banking, I was ready…
Los Angeles Times: Robot helpers are on the rise
by Jennifer Van Grove, LA Times, excerpt You may not have unwrapped a robot on Christmas, but your new year will be filled with artificial intelligence. The digital gift comes courtesy of Facebook, Google, Microsoft and other technology companies, large and small, that are making rapid advancements with virtual personal assistants that can solve problems and even complete tasks. The assistants, sometimes referred to as âchatbots,â represent noteworthy advancements to computer programs that simulate conversations. Chatbots are not new â perhaps…
