Guest post by Leo Bottary (@leobottary), coauthor of The Power of Peers There are two fundamental truisms in business and in life: 1)Who we surround ourselves with matters; and, 2) We can help each other in ways that can’t be realized anywhere else. No book, business course, coach or consultant will give you what you can get from a group of peers who share your skill and commitment to excellence. A 2013 study conducted by the Center for Leadership Development…
The Twitter Diaries: Wall St. vs. Main St. and Why an Algorithm isn’t the Problem
Twitter is automating (part of) its timeline via an algorithm. Cue the panic! Signal the backlash. Twitter’s new timeline is making investor buy and sell, inciting a media storm and ironically thousands of Tweets questioning the future of social media’s loveable yet difficult-to-categorize social/broadcast network. This has culminated into a ominous theme #RIPTwitter with many citing that the “end is near.” What Twitter is Introducing Twitter introduced an upgrade to its beloved (and oft misunderstood) timeline that is rolling out to all users…
Seneca Globe: Twitter Pre-Down As Results Could Be Much Larger Than Predictable-Xerox Corporation
Via David Andrews, Seneca Globe, Excerpt Twitter, Inc. (NYSE:TWTR) [Detail Analytic Report] plunged over 3.7% during Tuesday before Twitter Inc. releases earnings on Wednesday, income could be much larger than predictable, based on the mobile ad growth trend that propelled Facebook Inc. (FB) and Google (GOOGL) to earnings beats. However, even if Twitter does surprise with big mobile-ad sales, most investors in beleaguered San Francisco-social media firm won’t care. The Street has been much more focused on Twitter’s user growth…
Hewlett Packard Enterprise: Customizing the customer experience
via Hewlett Packard Enterprise In this edition of HPE Business Insights Studio, John Jeremiah, head of the Software Digital Research Team at Hewlett Packard Enterprise, sits down with Brian Solis, digital marketing analyst and author of X: The Experience When Business Meets Design, and Theo Priestley, an independent technology evangelist. Customer experience can be a distinguishing factor between a one-time buyer and a lifelong brand advocate. In this episode we discuss user experience in the enterprise and how delivering an exceptional customer experience can…
COMINMAG.CH: BRIAN SOLIS À LIFT
Brian Solis à LIFT via COMINMAG.CH L’agence Emakina a invité pour la seconde fois le célèbre spécialiste en digital Brian Solis à l’occasion de la conférence Lift qui se tient ces jours à Genève. Que ce soit dans la discussion en petit comité organisée par l’agence ou sur la grande scène, Brian Solis a mis en avant l’expérience client. Le web 2.0 a profondément changé la relation entre le public et les marques. S’il n’est plus besoin d’expliquer l’utilité des plateformes collaboratives, un long chemin reste toutefois à faire car…
BizBash: How to Thank Speakers in Ways They’ll Really Appreciate
By Mitra Sorrels, BizBash (Excerpt) Guest speakers and experts are an important element of conferences, fund-raisers, and other events. Their reputation and name recognition can be big selling points in pre-event marketing, and their performance at the event can make—or break—the attendees’ experience. It’s not uncommon for planners to give their presenters gifts or upgrades as a way to say thanks (beyond the contracted speaking fee, of course). But is that necessary? We asked several prominent speakers to share their preferred…
MarketWatch: Twitter revenue could go big, but Wall Street won’t care
via Therese Poletti, MarketWatch Excerpt… When Twitter Inc. reports earnings on Wednesday, revenue could be much larger than expected, based on the mobile ad growth trend that propelled Facebook Inc. and Google to earnings beats. But even if Twitter does surprise with big mobile-ad sales, most investors in the beleaguered San Francisco-social media company won’t care. Wall Street has been much more focused on Twitter’s user growth as the key barometer to its future, not revenue growth. For the last…
10 of the Best CX Resources Online
Posted by Matan Magril, LivePerson Today we’re all about the customer experience — aka, CX. We want to buy from brands we believe in. Whether it’s online or in person, we want a meaningful brand promise and connection. We want the experience to match our ideal perception of the brand to vindicate a purchase and extend brand loyalty. As professionals charged with delivering on brand promise and experience, we feel more pressure than ever to meet and exceed consumer expectations….
Prezly: Guide to Influencer Marketing Featuring Brian Solis
by Prezly The phrase Influencer Marketing is cropping up more often than ever. The concept of creating relationships with those who have the ability, authority or platform to influence a certain audience has evolved wildly over the last ten years. When scouring the web we saw plenty of experts and information out there, but nobody had joined the dots. It was like seeing all the ingredients to bake an incredible cake but nobody had put it in the oven….
The Embrace: Creating Experiences that Nurture Attention into Engagement
Attention is a currency. We spend it. We earn it. And, sometimes we waste it. Experience is something special. It’s all the rage at the moment, yet, we often talk about it as is if it’s a thing. But, as we know, deep down, the best things in life aren’t things, they’re experiences. One of things that makes it so hard to make experience a strategic and actionable part of our work is that the word “experience” means so many…
