Change happens to you or because of you.
CMSWire: Digital Futurist Brian Solis– Can Digital Transformation Move Beyond Buzzwords?
“When it comes to digital transformation, we’re just not as far along as we think we are,” Solis, principal analyst…
“There’s very little digital maturity.”
NICE: Reinventing Digital Marketing and More | CMO Perspectives
Here is another brilliant piece from CMO Perspectives regular, Vala Afshar talking about digital transformation, defined by Brian Solis as, “The realignment of or investment in new technology, business models, and processes to drive value for customers and employees and more effectively compete in an ever-changing digital economy.”
Travel Daily UK: Futurist Brian Solis confirmed for WTM 2016
he WTM Leaders’ Lunch is an exclusive invitation-only networking event with 200 pre-eminent heads of commercial travel organisations.
Solis studies the impact of emerging technologies on business, marketing and culture and, in his role as Principal Analyst at Altimeter Group, advises companies on marketing strategy and change management.
Inc.: 19 CMOs Reveal What They’re Eager to Read this Fall
by Shama Hyder, Inc. CREDIT: Getty Images Since both my books, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, and The Zen of Social Media Marketing (4th Edition), are on bookshelves now, I’ve finally turned towards curating my own reading list for the fall. For the ideal reading recommendations, I turned to some leading CMOs. Here are what 19 CMOs are eager to read this season: […] 12. Lisa Petrilli – CMO…
Connected Customer Experiences Are at the Heart of Digital Transformation
The word “digital” can be misleading. Digital transformation is about how people and their behaviors, expectations, and preferences are changing. Customer experience (CX) is one of the most important trends in business today as it brings companies closer to customers and customers closer to brands. But CX is also so much more. The work toward creating more relevant, meaningful and productive customer experiences also places your company and employees on a path toward business transformation. But this isn’t change for…
Inc.: 3 Takeaways From the Brand ManageCamp Conference
Brian’s experience as a digital strategist, an award-winning author, and a blogger came together really well, and he shared a valuable perspective on branding.
WTF (What’s the Future) of AI, Autonomous Driving, Brand and Experiences
I’ve been a big fan of John Biggs for a long time now. He’s the East Coast Editor for TechCrunch. John is also a fellow geek, global speaker and prolific writer on emerging tech and also fiction and non-fiction books. on top of it all, he’s the host of the popular Technotopia podcast. Recently, John and I were speaking about the future of AI, autonomous driving and other disruptive technologies. As a result, we turned it into an episode for…
Inc.: 21 Business Books Worth Reading at Least Once a Year
We live in a customer-centric world where consumers increasingly want to experience things – whether that’s in-store or online. Meaningful experiences will shape the success of tomorrow’s businesses. This book could be interpreted as a book for large organizations looking for marginal gains over competitors, however we can all learn from this book. If your customer service hasn’t been deliberately mapped and designed, you’re already behind the curve. This book is a comprehensive ‘step by step’ guide to achieving world-class customer experience. It took Brian 2 years to write and produce and I read this book 3 times over and over when I first bought it. It’s a modern business “must-read.”
USA Today: Snapchat’s Spectacles expected to be big hit
Spectacles, which he predicts will be “on everyone’s Christmas list,” are “a pair of sunglasses with wifi, a camera and the ability to share memories,” he says.
