Although digital transformation is a tech-reliant process, CMOs are more likely than CIOs to lead this journey, indicates new research from the Altimeter Group.
Does your brand have an experience style guide?
X has opened the doors to new countries and experiences and for that, I am truly grateful. Recently, I had the opportunity to visit Singapore and also Hong Kong. I already want to go back. While in Hong Kong, I meet with Soon Chen Kang 江欣珍 at Campaign Magazine to discuss X, the state and future of brand and the importance of experience design in all aspects of customer/employee engagement. I wanted to share the conversation with you here… Does your brand…
The Christian Science Monitor: What’s behind the rise in anti-Semitism toward journalists on Twitter?
Social media, especially around election time, has a tendency to become an “ugly soapbox” for people of all political leanings, Brian Solis, principal analyst at the research firm Altimeter Group, told CIO: “It brings out the darker side of digital introverts in that we are willing to say anything … without logically thinking about its impact on what’s reality and what people will think about us beyond this election.”
Innovation is a gift worth getting: Competing for the future starts with letting go of the past
Change happens to you or because of you.
CMSWire: Digital Futurist Brian Solis– Can Digital Transformation Move Beyond Buzzwords?
“When it comes to digital transformation, we’re just not as far along as we think we are,” Solis, principal analyst…
“There’s very little digital maturity.”
NICE: Reinventing Digital Marketing and More | CMO Perspectives
Here is another brilliant piece from CMO Perspectives regular, Vala Afshar talking about digital transformation, defined by Brian Solis as, “The realignment of or investment in new technology, business models, and processes to drive value for customers and employees and more effectively compete in an ever-changing digital economy.”
Travel Daily UK: Futurist Brian Solis confirmed for WTM 2016
he WTM Leaders’ Lunch is an exclusive invitation-only networking event with 200 pre-eminent heads of commercial travel organisations.
Solis studies the impact of emerging technologies on business, marketing and culture and, in his role as Principal Analyst at Altimeter Group, advises companies on marketing strategy and change management.
Inc.: 19 CMOs Reveal What They’re Eager to Read this Fall
by Shama Hyder, Inc. CREDIT: Getty Images Since both my books, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, and The Zen of Social Media Marketing (4th Edition), are on bookshelves now, I’ve finally turned towards curating my own reading list for the fall. For the ideal reading recommendations, I turned to some leading CMOs. Here are what 19 CMOs are eager to read this season: […] 12. Lisa Petrilli – CMO…
Connected Customer Experiences Are at the Heart of Digital Transformation
The word “digital” can be misleading. Digital transformation is about how people and their behaviors, expectations, and preferences are changing. Customer experience (CX) is one of the most important trends in business today as it brings companies closer to customers and customers closer to brands. But CX is also so much more. The work toward creating more relevant, meaningful and productive customer experiences also places your company and employees on a path toward business transformation. But this isn’t change for…
Inc.: 3 Takeaways From the Brand ManageCamp Conference
Brian’s experience as a digital strategist, an award-winning author, and a blogger came together really well, and he shared a valuable perspective on branding.
