Less iteration, more innovation. Itâs time to transform and take big risks and not just iterate all the time, Adamski-Torres learned from the presentation by Brian Solis, principal analyst at Altimeter, a Prophet company.
CX Starts with Understanding Today’s Customer Experience, Then Designing Them To Be Amazing and Integrated
The following discussion represents Part 2 of my conversation with Loyalty360 CEO and CMO Mark Johnson. In this last part of the series, Change Starts with You Altimeter Groupâs Principal Analyst Brian Solis is dedicated to creating change within brands and bringing customer experience into the spotlight. The first step, Solis told Loyalty360 in a recent discussion, is to define the CX problem and use that to guide solutions. More specifically, he challenged businesses to rethink what CX really means across the…
KPS Digital Marketing: Social Media Marketing 2016
Brian Solis is a “Top 100 Social Media Marketing Influencer” in 2016, according to Buzzsomo.
Science of Digital Marketing: The Top 100 Influencers of 2016
According to the Science of Digital Marketing, Brian Solis is a top 100 influencer with over 270K followers.
The Globe and Mail: Handling crises in an era of distrust
Disruptive trends to guard against (or take advantage of)
Social media analyst Brian Solis recently outlined 26 disruptive trends for the remainder of the decade…
The New Brand… Goodbye sharing economy… Digital detox
It’s Time to Change How Companies Perceive Customer Experience (CX)
Last year, I spent time with Mark Johnson, CEO and CMO of Loyalty360, to discuss all things Customer Experience (CX). The conversation was so rich, it resulted into a two-part series exclusively for the Loyalty360 community. Now however, I’ve been given the green light to share the conversation (parts 1 and 2) with you here. Part 1 – This is the Year of Customer Experience If you ask 100 executives what customer experience means to them, you would likely get 100 different answers. The need to…
CMO by Adobe: What CMOs Must Nail In 2017 To Succeed In The âExperience Businessâ
So, strategically, what does that mean for CMOs? To find out, we turned to our network of top marketers and analysts, as we have done since 2011, and posed this yearâs question: Digital transformation and becoming a “customer experience business” is clearly the future for marketing. What is the one thing CMOs must get right in 2017 to make that happen?
Customer experience is just thatâwhat customers actually experience. CMOs must act less like âexecutivesâ or âmarketersâ to design meaningful, shareable, and unforgettable experiences in every moment of truth.
âBrian Solis
Huffington Post: Business Books Recommended as Last-Minute Gifts
According to Brian Solis, not only are most businesses failing at the customer experience, but they are failing by design. As an analyst and anthropologist, he has researched the problem and offers an interesting and credible perspective. His book, X: The Experience When Business Meets Design, not only details why some companies kick ass in the experience department but also explains how the key to their success is understanding their customers on multiple levels. He outlines how customer experience is the new differentiator and how every business can make meaningful changes.
Level Up: An Introduction to the 5 Different Levels of Self-Driving Cars
With all of the talk about self-driving cars, youâd think that they were already on our streets. Well, technically in some states such as California, Nevada and Pennsylvania, automakers and technology vendors are already publicly testing autonomous vehiclesžwith human drivers and engineers onboard. You might have also heard about the Teslaâs driving around town in âAutopilotâ mode where drivers are doing everything but driving. Not all autonomous cars are the same. While engineers are striving for full self-driving mode one…
Channel Futures: Brian Solis – 2017 is the Year of Customer Experience (CX)
This recent article from Channel Futures spotlights Brian Solis’ thoughts on digital transformation in customer experience (CX). As Solis notes, even cutting-edge cloud businesses must reimagine CX: âWe need to re-engineer the customer experience…The question is how do you take the friction out of an aging or outdated process. Everything from the table of contents in books outward has changed. We donât need to pretend CX has always been the same.â
