Before social media, before modern digital marketing and before DCX and digital transformation, I spent much of the late 90s and early 2000s studying and experimenting with online influence. In February of 1999, I opened a lab to test and learn and in the process, was one of the many contributors to shape the future of digital marketing and customer engagement. Shortly after joining Altimeter Group in 2012, I shared all of the research I had collected and more and published…
The Definition of Digital Transformation
The definition of digital transformation is… 2019: Digital transformation is the evolving pursuit of innovative and agile business and operational models — fueled by evolving technologies, processes, analytics, and talent — to create new value and experiences for customers, employees, and stakeholders. 2014 – 2019: The realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy. This is how I define digital…
World Travel Market: Brian Solis on The impact of innovation on travel and tourism industries
In this Slideshare from World Travel Market 2016–a leading global event for the travel industry–Brian Solis looks at the impact of digital transformation on the future of travel, tourism, and hospitality.
Solvis Consulting: Brian Solis’ Digital Change Agent Manifesto
This recent article from Solvis Consulting looks at Brian Solis’ influential publication on digital transformation, The Digital Change Agent Manifesto.
Experiences Become Brands and Great Brands Become Experiences
These days, it seems that I travel to events overseas more than in the United States. While many companies around the world believe they are behind U.S. companies, I can say that from first hand experience, any company pursuing the future of customer experience, innovation, and brand is ahead of the game…regardless of where it’s based. When I receive an invitation to present, it exemplifies, at least to me, that those attending the event are keen on learning about how to…
This is a Time for New Leadership – Building Bridges Between People Who Think Differently
At the end or beginning of each year, smart folks ask other smart folks to contribute their thoughts about the year ahead. Then everyone promotes their participation and the host benefits from a landslide of new traffic and followers. I usually don’t participate. But my friend Tom Goodwin had a different take on the assemblage idea. He asked, “what’s the one thing you learned in 2016?” He had me at “learned.” The post is now live at Forbes but I wanted to…
Forbes: The Top 20 Influencers Of CMOs
The top influencers of CMOs are a combination of C-level executives, authors, and professional speakers. The methods used to create impact vary across the influencers. As Carter Hostelley, CEO of Leadtail indicates, there are four general paths that top influencers use: 1) leverage insight gained from their position (e.g., @BrianSolis is a principal analyst at a Prophet company), 2) leverage domain expertise about a specific topic…, 3) create and curate compelling content…, and 4) build influence through engaging everyone…. Typically, the most influential use some combination of these different approaches.
Huffington Post: Self-Driving Cars Are The Future
Brian Solis published a slide show on the state of autonomous vehicles as of today, where he cites analyst predictions that by 2021 self-driving cars will be at stage 5…
“Right now the most expensive house sold in San Francisco in 2016 belongs to Kyle Vogt, a 30-year-old co-founder of Cruise, an autonomous technology startup recently acquired by GM. The reality is that Detroit was sleeping at the wheel and startups all around the world started to not only dream about science fiction, but turn the future of self-driving cars into fiction today.”
The Drum: How to build brand relevance in the connected economy
The move from the industrial revolution to globalisation 3.0 has been a wake-up call to those brands needing and wanting to adapt to this new era – the era of the customer. Brian Solis, principal analyst at Altimeter Group, stated that “over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010”
Axero: How an Intranet will Strengthen Your Social Business Strategy
In their book, The Evolution of Social Business: Six Stages of Social Business Transformation, Charlene Li and Brian Solis surveyed 700 social media professionals and executives. They discovered that 34% of businesses surveyed felt that their social strategy was connected to business outcomes. The authors recognized that there are two kinds of social strategies: a social media strategy and a social business strategy.
A social media strategy enables a company to plan out the channels, platforms, and tactics used for publishing, listening, and engagement.
