As an industry leader, Brian Solis was invited to write for CMO by Adobe on a customer’s micro-moments in mobile marketing. He says, “Don’t miss the moments that matter. We don’t just live in a mobile-first world; to engage consumers and drive growth, marketers need to now design for mobile-only engagement scenarios.”
emarketing.fr: Marketing d’influence: quels sont les pratiques et les investissements?
Selon l’influent Brian Solis, pour obtenir l’attention des dirigeants, l’influence doit être défendue par de multiples parties prenantes, incluant les départements marque, RP, relations analystes, fidélisation client, RH, média sociaux et digital.
Dear Startups: Disrupt Yourself To Disrupt The Industry
Here’s something you may not know about me…Before I focused on studying digital transformation, innovation, culture and digital anthropology, I used to exclusively work with enterprise tech companies and startups going back to the (gasp) early 90s. I’ve been through Web 1.0, 2.0, the rise of digital, social, mobile, cloud and every SW/HW/online/app consumer and enterprise trend in between. In all my years, I’ve probably helped launch/advise over 1,000 companies. I’ve even started and exited a few myself (note: I…
Uber’s Terrible, Horrible, No Good, Very Bad String Of Events
Uber is en route to a massive IPO. As the company gets closer to its destination, its once 5-star rating is rapidly diminishing. As a result, the company’s president, Jeff Jones, opened the Uber door and jumped out after only six months on the job. The list of recent offenses, not all incidents since its launch, just some of the events over the last several weeks, have been very public and damning. To name a few… Uber CEO Travis Kalanick joined…
Is Your Marketing Strategy Aimed at the Present or the Future?
If you’ve designed your marketing strategy around what your market expects today, you may want to revisit it. Why? Your market will expect something different in the future. And that future is starting to arrive now. When I’m not deep in the weeds studying Digital Transformation, Innovation, Experience Design and Culture, I’m incessantly thinking about brands of tomorrow and what it takes to be relevant to an evolving society. I recently spent some time with Qlutch CEO Jim Sagar to explore…
7th Annual W20 PreCommerce Summit at 2017 SXSW: Brian Solis Presents ‘The Experience When Business Meets Design’
Brian Solis joined an elite group of innovators on the stage of the 7th Annual W20 PreCommerce Summit, a marketing innovation event, at the 2017 SXSW conference.
CMO: Brian Solis Offers Insight on the Fundamentals of CX Innovation
Brian Solis weighs in on the fundamentals of CX innovation in this fascinating article from CMO. As Solis puts it, marketers ‘must have a digital foundation that allows them to study the customer journey.’
W20 Group: Highlights from Brian Solis’ Talk ‘The Experience When Business Meets Design’
W20 Group, host of the 7th Annual W20 Precommerce Summit at the 2017 SXSW conference, has posted key takeaways from Brian Solis’ talk “The Experience When Business Meets Design” (video embedded below.)
Customer Experience Versus Just Experience: Why the difference is key to brand relevance
Customer experience aka CX is one of the most important trends changing business today. And, experts believe that it represents the next big competitive advantage for companies that invest in it. But what is customer experience exactly? It’s one of those terms (and movements) that is defined and interpreted differently depending on who’s talking about it within the organization. But without a common appreciation for customer experience and what it represents to customers, not just our view of them, our…
B2B Marketing: Top tech marketers reveal their favourite B2B tech campaigns
Sandy Carter, CEO and CMO of Ecosystems, reveals that she loves the Cision campaign around the manifesto for PR, ‘What if PR Stood for People and Relationships?.
She writes, “A great campaign is personal, leverages influencers, engages and focuses on the clients’ value – even in the land of B2B, and this is exactly what Cision does. It uses humour and comics…” and that is what behind the rise of the [marketing] machine,” CMO influencers Brian Solis.
