Studying the impact of innovation on business and society

From Future Shock to Future Proof: Digital Transformation is not a Prescription, It’s a Mission

From Future Shock to Future Proof: Digital Transformation is not a Prescription, It’s a Mission

When I set out to research digital transformation several years ago, I did so with the belief that there was more to the story than technology, IT and modernization. Yet, the name itself implies that change is focused on or prioritizes all things digital. But there’s more to the story than how CMOs or CIOs are deploying modern platforms to better engage customers and employees. The story I set out to uncover was that of the people behind change. To…

Manager Magazin: Die ganz große Zetsche-Show

Manager Magazin: Die ganz große Zetsche-Show

Der erste Besuch von Daimler-CEO Dieter Zetsche auf der SXSW-Konferenz in Texas beginnt Ăźber den Wolken – und endet in Straußenlederstiefeln. Danach lässt sich Zetsche einen Car2Go-Mercedes vorfĂźhren, bevor er mit Kawasaki Essen geht. Am Tisch sitzen unter anderem Supernerd Robert Scoble und Analyst Brian Solis.

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