Studying the impact of innovation on business and society

Experience Happens: Design What You Want People to Feel

Experience Happens: Design What You Want People to Feel

“Experience” is one of those words that is both aspirational while also meaning something uniquely different to each person who uses the word. No matter who you define it, the important thing to remember is that experiences lie in the value of the beholder. The reality is that experiences are something you feel, you sense, and they’re defined by the people experiencing them. Whether they’re amazing, meh or terrible, they’re either forgotten or they turn into memories. Either way, reactions…

Designing the Experience: My Ongoing Experiments with Book Trailers and Storytelling

Designing the Experience: My Ongoing Experiments with Book Trailers and Storytelling

I’ve always been fascinated by Hollywood trailers. So much so, that 10 years ago, I was determined to develop a trailer for my next book at the time, Engage!. Since then, I launched every subsequent book with a trailer. You can see a compilation here. With my latest book X, I broke that tradition. It wasn’t intentional however. I simply got so caught up with the launch and the following book tour that I couldn’t get to it. That didn’t…

Small Biz Tools: Top 50 Blogs for Entrepreneurs

Small Biz Tools: Top 50 Blogs for Entrepreneurs

Small Biz Tools named Brian Solis as having one of their Top 50 Blogs for Entrepreneurs. “What’s the Future for Business: Changing the Way Businesses Create Experiences” is a book by Brian Solis that explores business relationships and digital analyzing. His blog covers his specialty field of the influences on business and marketing today.

Crossing Over to the Darkside of Digital and Seeing the Light

Crossing Over to the Darkside of Digital and Seeing the Light

“Yesterday is not tomorrow; we can’t innovate, we can’t do new things by opening old doors.” Paul Miller spends a lot of time thinking about the future of work. In fact, he wrote a book on the subject, “The Digital Renaissance of Work: Delivering digital workplaces fit for the future.” I greatly respect Paul’s work and I’ve been lucky to know him for quite some time now. In fact, I was honored to write the foreword to his book. Following that, Paul…

Brian Solis Quoted In CIO Article About Immersive Technologies

Brian Solis Quoted In CIO Article About Immersive Technologies

Solis offers insight on Augmented Reality and Virtual Reality in a CIO article by Matt Kapko called “Making Waves with Immersive Technologies.” Kapko’s main thread is that “Immersive technologies, including augmented reality, virtual reality and mixed reality, don’t easily fit at most businesses today. But some early successes prove opportunity does exist in enterprise.” He posits that interest is growing, and more businesses are experimenting with the technology — or at least inves-tigating how an immersive expe-rience might improve outcomes…

Innovation is a gift worth getting: Competing for the future starts with challenging business as usual

Innovation is a gift worth getting: Competing for the future starts with challenging business as usual

Every day when you get to the office, there is a surmountable volume of work that greets you. The list is usually pretty long, with calls to return, to do items stacked up, emails overflowing, meetings, marketing and sales planning to fill the pipeline. It’s all in a day’s work. But what if one day you woke up and noticed that the volume of work was notably less? I’m sure you’d be relieved for a bit. But then each day,…

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