I think the next big thing following massive innovation on the CX front is EX…employee experience. But, to do so requires a level of inward empathy not usually found roaming the halls of the C-Suite. This is something though, I believe, will become more pronounced as the move to customer-centricity is more closely linked to employee-centricity. To do so however, requires that companies empower employees, giving them access to information, expertise, and the reward mechanisms they need to innovate and…
X Marks the Spot Where the Medium is the Message
Several years ago, I embarked on a crazy journey to reinvent the book to make it a physical metaphor for the purpose of the book. I had no other choice. It was a book about designing meaningful and personal experiences in a digital economy. It would have been to ironic to tell you do do so in a traditional print format. It also would have been unimaginative to simply release an ebook or app. The point is that you can’t…
Experience Happens: Design What You Want People to Feel
“Experience” is one of those words that is both aspirational while also meaning something uniquely different to each person who uses the word. No matter who you define it, the important thing to remember is that experiences lie in the value of the beholder. The reality is that experiences are something you feel, you sense, and they’re defined by the people experiencing them. Whether they’re amazing, meh or terrible, they’re either forgotten or they turn into memories. Either way, reactions…
Designing the Experience: My Ongoing Experiments with Book Trailers and Storytelling
I’ve always been fascinated by Hollywood trailers. So much so, that 10 years ago, I was determined to develop a trailer for my next book at the time, Engage!. Since then, I launched every subsequent book with a trailer. You can see a compilation here. With my latest book X, I broke that tradition. It wasn’t intentional however. I simply got so caught up with the launch and the following book tour that I couldn’t get to it. That didn’t…
Small Biz Tools: Top 50 Blogs for Entrepreneurs
Small Biz Tools named Brian Solis as having one of their Top 50 Blogs for Entrepreneurs. âWhatâs the Future for Business: Changing the Way Businesses Create Experiencesâ is a book by Brian Solis that explores business relationships and digital analyzing. His blog covers his specialty field of the influences on business and marketing today.
Digital Workplace Group: Brian Solis peers into the digital darkness â and sees (the) light
âYesterday is not tomorrow; we canât innovate, we canât do new things by opening old doors.â â Brian Solis
Tech.co: Jaguar Land Rover and InMotion Give Lyft a Boost in Mobility Services
According to The State of Autonomous Vehicles, by Brian Solis, Principal Analyst at Altimeter, we are in the mist of a âtransportation renaissance that will effect every industry.”
Irish Tech News: How To Divorce an Influencer? Sunsetting Your Influencer Marketing Programme
At the heart of the transformation, as well documented in this Influencer 2.0 report by Brian Solis (with Traackr), the process is about moving from a brand-centric to a customer-centric approach.
Forbes: The Top 20 Influencers Of Tech B2B CMOs In 2016
Leadtail determined the most influential CMOs on Twitter by analyzing tweets, hashtags, mentions, shared links, replies, and retweets sent in the 2016 calendar year. Brian Solis comes in at number 11 on the list.
Crossing Over to the Darkside of Digital and Seeing the Light
âYesterday is not tomorrow; we canât innovate, we canât do new things by opening old doors.â Paul Miller spends a lot of time thinking about the future of work. In fact, he wrote a book on the subject, “The Digital Renaissance of Work: Delivering digital workplaces fit for the future.” I greatly respect Paul’s work and I’ve been lucky to know him for quite some time now. In fact, I was honored to write the foreword to his book. Following that, Paul…
