“You press the button, we do the rest.â These are the touching words of Kodak’s first advertising slogan. Coined by George Eastman, Kodakâs iconic founder in 1892, this tagline almost seems relevant 120 years later. Almost. There was a time in history where uttering those words evoked an emotional sense of nostalgia. Now, unfortunately, the Kodak moment represents that moment when executives fail to realize how consumers are changing and how markets will ultimately evolve in new directions without them….
Marketing Land: 10 Common Mistakes Companies Make with Mobile
Brian Solis, author and principal analyst at Altimeter, a Prophet company, asserts that âthinking about mobile as a bolt onto the web experience and not designing for micro-moments and mobile-only journeysâ is another mistake marketers make.
CustomerThink: Reimagining Retail – Why Experience Is the Key to Survival
No one understands the business imperative of creating meaningful experiences better than Brian Solis, futurist and author of X: The Experience When Business Meets Design.
Small Business Trends: 11 Tips to Save Your Retail Business From Extinction
Brian Solis gives an overview of the top trends that retail businesses can use to survive and thrive in todayâs environment.
Nomiku: An Evening with Brian Solis and Friends!
Recently we gave you a preview into the scintillating sous vide life of Nomiku, with a FB live with Brian Solis and two of his good friends cooking some of their amazing sous vide dishes.
Mirror: 10 Concerts Facebook meme – Why you should steer clear of the popular status update game
Brian Solis, principal analyst at cyber security firm Altimeter, warned that hackers can use this technique to access everything from your password to your financial information and more.
The Guardian: âInnovate or dieâ, Olanipekun warns lawyers
by Joseph Onyekwere, The Guardian (excerpt) According to him, with the advent of technology, clients have become more discerning and impatient, adding: âthe average 21st century client is not willing to wait for many things. Unless Nigerian lawyers become more innovative and adapt new ways of practice, they risk being rendered redundant and irrelevant by advances in information and communication technology. Speaking at the Nigerian Bar Association (NBA), Lagos Branch Annual Law Week held in Lagos, Mr. Olabode Olanipekun, Managing Partner…
CIO: Making waves with immersive technologies
While AR is already proving to be practical and highly beneficial in manufacturing, healthcare and warehouse logistics, CIOs should be evaluating the potential capabilities and applications for each scenario as it pertains to their business, says Brian Solis, an analyst at Altimeter Group.
The Telegraph: Why you should avoid the ’10 concerts’ Facebook meme
“In its essence, it could simply be fun, a low investment way to get to know your network and stimulate conversations,” said Brian Solis, a digital analyst. “But, in some cases, memes can be deceptively dangerous.”
The Scottish Sun: BUM NOTE – New Facebook craze of sharing your top 10 gigs could be used by hackers and scammers, experts warn
Digital analyst Brian Solis suggested the game could even be a form of âquasi-phishingâ and said hackers often use âsocial engineeringâ to get sensitive information out of victims without them realising.
