Brian Solis is a global standard bearer for the digital age. His day job is as the principal analyst at Altimeter Group focusing on digital strategy, where he focuses on the intersection points of digital and people to determine what effects social media and technology have on individuals and businesses to drive digital strategies and engagements.

Brian studies disruptive technology and its impact on business and society. His interview with CIO Talk explores digital transformation, customer experience and culture 2.0 and “the future of” industries, trends and behavior.

Most marketers spend a lot of time thinking about the future. Brian, I’m convinced, actually lives there. If you want to get two steps ahead of the game, read everything he writes. Including his masterful work on Attention Is a Currency.

“We will see a renaissance in physical space and a new paradigm for online shopping that merges intelligent technologies, hyper-personalization, and seamless cross-channel engagement,” Solis says.

User experience design is now a C-level imperative, whether executives get it or not

Brian Solis is globally recognized as one of the most prominent thought leaders, keynote speakers, and best-selling authors in innovation and digital transformation. His new book, X: The Experience When Business Meets Design, explores the importance of experiences and how to design them for customers, employees and human beings everywhere.

I had the pleasure of connecting with Brian Solis to talk about the future of digital transformation, customer experience, and technology. Brian is a principal analyst at Altimeter Group, a digital anthropologist, and a futurist.

Brian Solis has 280,000 followers on Twitter. He’s a digital analyst who has published several books on marketing in the digital space. As one of the top PR influencers, his Twitter feed is full of tweets about current events, marketing, and what’s going on in business today.

This is what Andreessen saw, a world in which the next decade was to be dominated by digital native companies and, as defined by digital anthropologist Brian Solis, a world in which traditional organisations realign or invest in new technology and business models to drive value for customers and compete in an ever changing digital economy, or what we now term as digital transformation.

Today’s infographic comes from Brian Solis and JESS3, and it visualizes the massive social media universe of 2017.