Technology futurist Brian Solis developed a framework that he calls the âWheel of Disruption.â I strongly encourage any marketer whoâs feeling overwhelmed to take a deeper dive into it, but hereâs the fundamental idea: In the field of marketing, there are disruptive technologies that come along and disrupt everything else.
A Real-Time Conversation About AI and the Future of Work
 I recently had one of the most fast-paced, fun and provocative conversations I had in a while. It wasn’t something that happened in IRL. Instead, this real-time conversation took place on Twitter.  Organized by Cognizant and Pega prior to #Pegaworld, I joined Ben Pring, author of What To Do When Machines do Everything as well as Cogizant and Pega executives and AI/FoW experts on Twitter, to discuss the unfolding reality of  AI and its role in the future of work. And, more importantly,…
Why your website (and CX) suck and how to better engage digitally-savvy consumers
I recently had an opportunity to speak with Juliet Stott of Content Magazine about the impact digital has had on marketing, how customer experiences can help marketers differentiate their brands, and why websites in general, suck. It was such a fun and revealing conversation, that I wanted to share it with you here. I hope it helps you! Content: What has been the greatest disruption to marketing, and what impact has it had on the industry? Brian: Social is one of the disruptions,…
Marketing Directo: Brian Solis’ Infographic on Everything You Need to Know About Social Networks
In this recent article, Spanish marketing site Marketing Directo featured Brian Solis’ social network infographic “Conversation Prism 5.0.” Solis explains the thinking behind the influential infographic: “It’s about reminding users that social media focuses on people as the center of online experiences. These platforms are much more than a series of broadcasting networks. Each of us is part of the experiences of others in this environment.”
It’s Time to Bring Digital Literacy to the C-Suite: An Interview with Paul Miller of the Digital Workplace Group,
I think the next big thing following massive innovation on the CX front is EX…employee experience. But, to do so requires a level of inward empathy not usually found roaming the halls of the C-Suite. This is something though, I believe, will become more pronounced as the move to customer-centricity is more closely linked to employee-centricity. To do so however, requires that companies empower employees, giving them access to information, expertise, and the reward mechanisms they need to innovate and…
X Marks the Spot Where the Medium is the Message
Several years ago, I embarked on a crazy journey to reinvent the book to make it a physical metaphor for the purpose of the book. I had no other choice. It was a book about designing meaningful and personal experiences in a digital economy. It would have been to ironic to tell you do do so in a traditional print format. It also would have been unimaginative to simply release an ebook or app. The point is that you can’t…
Experience Happens: Design What You Want People to Feel
“Experience” is one of those words that is both aspirational while also meaning something uniquely different to each person who uses the word. No matter who you define it, the important thing to remember is that experiences lie in the value of the beholder. The reality is that experiences are something you feel, you sense, and they’re defined by the people experiencing them. Whether they’re amazing, meh or terrible, they’re either forgotten or they turn into memories. Either way, reactions…
Designing the Experience: My Ongoing Experiments with Book Trailers and Storytelling
I’ve always been fascinated by Hollywood trailers. So much so, that 10 years ago, I was determined to develop a trailer for my next book at the time, Engage!. Since then, I launched every subsequent book with a trailer. You can see a compilation here. With my latest book X, I broke that tradition. It wasn’t intentional however. I simply got so caught up with the launch and the following book tour that I couldn’t get to it. That didn’t…
Small Biz Tools: Top 50 Blogs for Entrepreneurs
Small Biz Tools named Brian Solis as having one of their Top 50 Blogs for Entrepreneurs. âWhatâs the Future for Business: Changing the Way Businesses Create Experiencesâ is a book by Brian Solis that explores business relationships and digital analyzing. His blog covers his specialty field of the influences on business and marketing today.
Digital Workplace Group: Brian Solis peers into the digital darkness â and sees (the) light
âYesterday is not tomorrow; we canât innovate, we canât do new things by opening old doors.â â Brian Solis
