Several years ago, I embarked on a crazy journey to reinvent the book to make it a physical metaphor for the purpose of the book. I had no other choice. It was a book about designing meaningful and personal experiences in a digital economy. It would have been to ironic to tell you do do so in a traditional print format. It also would have been unimaginative to simply release an ebook or app. The point is that you can’t…
Experience Happens: Design What You Want People to Feel
“Experience” is one of those words that is both aspirational while also meaning something uniquely different to each person who uses the word. No matter who you define it, the important thing to remember is that experiences lie in the value of the beholder. The reality is that experiences are something you feel, you sense, and they’re defined by the people experiencing them. Whether they’re amazing, meh or terrible, they’re either forgotten or they turn into memories. Either way, reactions…
Designing the Experience: My Ongoing Experiments with Book Trailers and Storytelling
I’ve always been fascinated by Hollywood trailers. So much so, that 10 years ago, I was determined to develop a trailer for my next book at the time, Engage!. Since then, I launched every subsequent book with a trailer. You can see a compilation here. With my latest book X, I broke that tradition. It wasn’t intentional however. I simply got so caught up with the launch and the following book tour that I couldn’t get to it. That didn’t…
Small Biz Tools: Top 50 Blogs for Entrepreneurs
Small Biz Tools named Brian Solis as having one of their Top 50 Blogs for Entrepreneurs. āWhatās the Future for Business: Changing the Way Businesses Create Experiencesā is a book by Brian Solis that explores business relationships and digital analyzing. His blog covers his specialty field of the influences on business and marketing today.
Digital Workplace Group: Brian Solis peers into the digital darkness ā and sees (the) light
āYesterday is not tomorrow; we canāt innovate, we canāt do new things by opening old doors.ā ā Brian Solis
Tech.co: Jaguar Land Rover and InMotion Give Lyft a Boost in Mobility Services
According toĀ The State of Autonomous Vehicles,Ā by Brian Solis,Ā Principal Analyst atĀ Altimeter, we are in the mist of a ātransportation renaissance that will effect every industry.”
Irish Tech News: How To Divorce an Influencer? Sunsetting Your Influencer Marketing Programme
At the heart of the transformation, as well documented in thisĀ Influencer 2.0Ā report by Brian Solis (with Traackr), the process is about moving from a brand-centric to a customer-centric approach.
Forbes: The Top 20 Influencers Of Tech B2B CMOs In 2016
Leadtail determined the most influential CMOs on Twitter by analyzing tweets, hashtags, mentions, shared links, replies, and retweets sent in the 2016 calendar year. Brian Solis comes in at number 11 on the list.
Crossing Over to the Darkside of Digital and Seeing the Light
āYesterday is not tomorrow; we canāt innovate, we canāt do new things by opening old doors.ā Paul Miller spends a lot of time thinking about the future of work. In fact, he wrote a book on the subject, “The Digital Renaissance of Work: Delivering digital workplaces fit for the future.” I greatly respectĀ Paul’s work and I’ve been lucky to know him for quite some time now.Ā In fact, I was honored to write the foreword to his book. Following that, Paul…
Brian Solis Quoted In CIO Article About Immersive Technologies
Solis offers insight on Augmented Reality and Virtual Reality in a CIO article by Matt Kapko called “Making Waves with Immersive Technologies.” Kapko’s main thread is that “Immersive technologies, including augmented reality, virtual reality and mixed reality, donāt easily fit at most businesses today. But some early successes prove opportunity does exist in enterprise.” He posits that interest is growing, and more businesses are experimenting with the technology ā or at least inves-tigating how an immersive expe-rience might improve outcomes…
