Studying the impact of innovation on business and society

Digital Transformation Must Lead to Business Transformation: An Interview with Didier Bonnet of CapGemini Consulting

Digital Transformation Must Lead to Business Transformation: An Interview with Didier Bonnet of CapGemini Consulting

Who owns digital transformation within your organization? Is it the C-Suite, marketing, IT, HR? It’s now essential for all stakeholders – no matter their level or role – to become acquainted in the purpose of digital technology if orgs are to succeed in this new economy. We live in an era of digital Darwinism. As technology and society evolve, all organizations must also adapt how they operate and compete. To do so however, requires much more than digital transformation and…

Izea: 25 Top PR Influencers

Izea: 25 Top PR Influencers

Brian Solis has 280,000 followers on Twitter. He’s a digital analyst who has published several books on marketing in the digital space. As one of the top PR influencers, his Twitter feed is full of tweets about current events, marketing, and what’s going on in business today.

Econsultancy: Data is eating the world – How data is reshaping business in the networked economy

Econsultancy: Data is eating the world – How data is reshaping business in the networked economy

This is what Andreessen saw, a world in which the next decade was to be dominated by digital native companies and, as defined by digital anthropologist Brian Solis, a world in which traditional organisations realign or invest in new technology and business models to drive value for customers and compete in an ever changing digital economy, or what we now term as digital transformation.

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