Studying the impact of innovation on business and society

Avangate: Brian Solis makes the ‘Ultimate List of 60 eCommerce Experts You Need to Follow on Twitter’

Avangate: Brian Solis makes the ‘Ultimate List of 60 eCommerce Experts You Need to Follow on Twitter’

Brian Solis proved that his work as a blogger, keynote speaker and well-known author on topics like technology, business development, marketing, digital transformation and startup culture made him worthy of being on Avangate’s Ultimate List of eCommerce experts to follow on Twitter. In addition to being an expert in online businesses, he is also a huge social media influencer.

Yahoo Finance: How former Uber CEO Travis Kalanick could actually make a comeback

Yahoo Finance: How former Uber CEO Travis Kalanick could actually make a comeback

Brian Solis suggested former Uber CEO Kalanick could come back after a period of time passes, “Steve Jobs, too, was not without his issues in that people felt he was incredibly harsh and blunt, and I think that’s par for the course in that all leaders have things that rub people the wrong way. No one questions that when companies are doing well. Travis is arguably someone who adds value to the company.”

Brand Innovation and Customer Experience Design: An Interview with Comcast’s Chris Satchell

Brand Innovation and Customer Experience Design: An Interview with Comcast’s Chris Satchell

The potential for breakthrough innovation is at its greatest when there’s purpose. And in an age of disruptive technology, humanity is becoming a killer app. Often in my research on digital transformation and innovation, I find the most compelling catalyst for finding purpose and accelerating change and improvement is customer experience (CX). Think about it. Who owns the customer experience? Yes. The customer owns it. That might seem like one big “duh.” But, believe it or note, many organizations are…

Insights on the Future of the Internet of Things (IoT)

Insights on the Future of the Internet of Things (IoT)

I once referred to the consumer-facing Internet of Things (IoT) as the Internet of Sh!t. My point was that the entire ecosystem of IoT devices was created through technology-centered devices that were limited in scope, breadth and compatibility. I was and still am an advocate for something more universal, platform approaches that are human-centered and optimized for cross-device collaboration and optimization. The Internet of Things is a mess with too many products and apps competing for consumer attention. This creates…

The CX Imperative and The Role You Play in Making Business Personal

The CX Imperative and The Role You Play in Making Business Personal

i Every now and then, I am asked to write the foreword for a great book. And, every now and then, I say yes. The deal is always the same. Once the book is released, I ask that I’m able to publish the foreword in full to share with you here. My friends Lars Birkholm Petersen, Ron Person and Christopher Nash wrote a book, Connect: How to use data and experience marketing to create lifetime customers. As they describe, marketing is…

Digital Transformation – Rewriting the Rules of Business

Digital Transformation – Rewriting the Rules of Business

We live in an era of digital Darwinism. As customer expectations evolve and move toward personalized experiences and beyond transactions, companies in every industry must focus digital transformation on not only digital, but also people, purpose, and relevance. Digital transformation has become an absolute must-have to secure future growth, improve customer experience and loyalty as well as operational efficiency. Along with it, digital transformation also represents an opportunity to rewrite the rules of business? I got to spend some time with…

Deepening Customer Relationships with Contextual Content

Deepening Customer Relationships with Contextual Content

Guest post by Rebecca Lieb and Jaimy Szymanski, Content: The Atomic Particle of Marketing In the “phygital” world that marries our physical and digital presences, content is ubiquitous. Only by offering content through the lens of context can marketers achieve relevancy to today’s uber-connected consumer. Beacons, sensors and the Internet of Things (IoT) are moving marketing past the screen to the objects, places, and even the conditions (weather, holidays, sales) we occupy and experience in the real world. Contextual marketing…

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