It’s amazing to me how many companies still don’t “see” the customer when it comes to customer experience. While everyone talks about Customer Experience (CX) as the new black, most companies miss the real opportunity to be customer-centric. They don’t actually think about experiences from the perspective of the people they want to reach. Customers are evolving. Business processes and mindsets are not keeping up. As a result, they’re limited in the ability to design experiences that matter to an…
Inc.: Brian Solis’s list of 10 Things Change Agents Do, According to Coca-Cola, Starbucks, Visa, and the NFL
In a recent article, Inc. summarized Brian Solis’ newest report, “The Digital Change Agent’s Manifesto.” This meaty report shares the 10 things change agents, the “indispensable leaders of digital transformation in organizations,” do… and, as Inc. writes, “it’s not just a strong desire for change.”
MyCustomer: Brian Solis’ piece on MyCustomer is one of the top 10 most-read stories of 2017
Brian Solis’s piece titled “The past, present and future of AI in customer experience” earned the number two spot on the MyCustomer list of the top 10 most-read stories of 2017.
Neville Hobson: Brian Solis has a New Report on Change Agents, the Unsung Heroes in Digital Transformation
Blogger and podcaster Neville Hobson recently published an enthusiastic article inspired by Brian’s latest research, “The Digital Change Agent’s Manifesto.” In the article, Hobson writes that the manifesto is a “valuable collection of insights from someone who is regarded as one of the most credible and compelling writers and speakers on topics and themes related to business disruption, transformation, and change.”
Marshall Kirkpatrick’s Blog: The best part of Brian Solis’ amazing new Digital Change Agent’s Manifesto
Blogger Marshall Kirkpatrick applauded Brian Solis’ new report, “The Digital Change Agent’s Manifesto,” writing that it’s “amazing helpful.” He recommends the report highly and calls it “incredibly brave.”
CMO by Adobe: Brian Solis shares his thoughts on What The ‘CX Of The Future’ Looks Like
As part of their seventh annual global predictions series, CMO.com asked Brian Solis and other digital leaders the question, “What do you think the customer experience of the future will look like?”
Written Right: Brian Solis’ tips for Improving Your Digital Storytelling
In his article “7 tips for better digital storytelling,” Russell Working, a writer for Ragan Communications, writes about his three favorite suggestions from Brian Solis for improving digital storytelling: Stop chasing ‘shiny objects,’ Storyboard, and Stop selling, and start embracing responsive storytelling.
Post & Parcel: Brian Solis defines digital transformation
Brian Solis defines digital transformation as ‘the realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy,’ in this Post & Parcel piece.
Paris Built a Mini Silicon Valley with STATION F, a Massive Startup Campus Housed in an Abandoned Train Station
you’re a geek, entrepreneur, investor, tech reporter or analyst, startup or all of the above, make the trek to STATION F in Paris. If you could take the best of Silicon Valley and put it in one massive, and I mean massive, connected and glorious campus, it would be STATION F. It is by far, the most ambitious, yet incredibly thoughtful, architecture and assembly for cultivating a startup ecosystem under one roof. The brainchild of French billionaire and Iliad founder…
Global Marketing Alliance: At the Wave 2017 conference, Brian Solis spoke on Influencer Marketing 2.0 and the rise of the ‘people channel’
Brian Solis gave the opening keynote at the recent Wave 2017 conference, the Influence 2.0 Marketing Summit in London. He spoke to the crowd on why it’s necessary to “move to a new model for influence and advocacy” and “how to make the most out of your ‘people channel.’” This Global Marketing Alliance article praises his talking points and takes a look at what “best practice influencer marketing should look like in 2018.”
