“Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future. Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt.” – Brian Solis

Why you should follow: Solis is a futurist, so we should take heed. He trains his vision on helping businesses, celebrities, and startups grow “from the inside out.”

Brian suggests that we haven’t reimagined what the customer journey should be in an era where we constantly experience what Google calls “micro-moments.”

Forget the static sales funnel.

The customer journey becomes a decentralized “series of non-linear mobile-centric micro-moments.”

“To reach mobile customers…requires new methodologies for search, advertising, content engagement, sales, and support.” – Brian Solis

LinkedIn influencer Brian Solis generates awareness, establishes thought leadership, and drives targeted website traffic by publishing content on LinkedIn.

“Facebook will absolutely emulate this,” says Solis. “Facebook takes the best of the rest, and adds the value to keep users engaged.”

Don’t wait for change. Don’t be afraid to ask questions and challenge the status-quo if the change you’re seeking helps everyone succeed. “If you’re waiting to be told what to do, you’re on the wrong side of innovation,” said Solis.

Selon un rapport de Capgemini et Altimeter, Paris occupe la troisième position, derrière la Silicon Valley et Londres.
Plusieurs grands groupes internationaux se sont installés en France, ces dernières années.

” Pour rester compétitif, une entreprise doit donc devenir plus agile que réactive et plus customer-centric que présomptueuse. C’est là qu’intervient la transformation digitale”, explique Brian Solis ” Bien qu’elle représente un mouvement global qui utilise la technologie pour radicalement améliorer les performances des entreprises, la technologie seule ne constitue pas la solution. Pendant les recherches, j’ai appris que ce mouvement fonctionne même sans la moindre feuille de route universelle qui puisse guider les marques. De fait elles ambitionnent le changement avec les mêmes pratiques habituelles, le même paradigme traditionnel, sans vision ni buts “.

Over the last three years, I’ve studied the maturity paths of some of the world’s leading brands including Dell, Discover, GM, Harvard, Lego, Metropolitan Museum of Art, Nestlé, Novartis, Sephora, Starbucks, Target, among many others. The result is a new report, “The Race Against Digital Darwinism: Six Stages of Digital Transformation.” It introduces a maturity framework that documents how companies are advancing technology roadmaps, business models and processes to compete in the digital economy.