Brian Solis, analyst with the Altimeter Group, feels that it’s a smart move for Yik Yak to broaden its appeal. “Even Facebook had to leave the university system to attract a broader set of users and their friends.” said Solis. “It’s time the app grew up to turn a new level of hyper-local, contextualized form of social networking that combines the social graph of Facebook, the locality of Yelp and the serendipity of Twitter.”

by: FrenchWeb Quelles seront les tendances à suivre dans les deux prochaines années ? Selon Brian Solis, spécialiste des nouvelles technologies, il faudra notamment s’intéresser à l’économie à la demande, plutôt que la «sharing economy», la médecine «proactive» plutôt que «réactive» ou encore les comportements «mobile-first». Plus de détails avec ce Slideshare de Brian Solis : Read more at http://www.frenchweb.fr/les-26-tendances-a-suivre-dans-les-deux-prochaines-annees-selon-brian-solis-2/251588#HPIKVdiJpJRmkSDK.99

Brian is a computer expert and digital analyst. Solis distributes yearly industry reports that track innovation and business patterns. He also offers an administration course to organizations. Solis offers his expertise as a successive keynote speaker for business and technology and innovation events. His work is credited for affecting the early digital and social advertising scene. One of his most impressive accolades is for establishing the Conversation Prism.

What excites you most about the future of digital marketing?
If done right, it will become much more human and relationship-based, which means that customers will actually enjoy engaging with marketers and companies throughout their customer life-cycle.

Who are the people driving change and innovation in the marketing world? Keeping up with who’s on top can be tough, which is why we’ve creating a list of the top marketing influencers. These are individuals who are impacting how we do our jobs through blogging, books, speaking, and being amazing marketers.

“Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future. Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt.” – Brian Solis

Why you should follow: Solis is a futurist, so we should take heed. He trains his vision on helping businesses, celebrities, and startups grow “from the inside out.”

Brian suggests that we haven’t reimagined what the customer journey should be in an era where we constantly experience what Google calls “micro-moments.”

Forget the static sales funnel.

The customer journey becomes a decentralized “series of non-linear mobile-centric micro-moments.”

“To reach mobile customers…requires new methodologies for search, advertising, content engagement, sales, and support.” – Brian Solis