Comment se faire un avis dans ce lacis de plaidoiries souvent trop ethnocentrĂ©esâ? En jetant dĂ©jĂ un coup dâĆil sur les trĂšs, trop nombreuses Ă©tudes qui sâattardent sur la nature et lâimpact de la rĂ©volution numĂ©rique en entreprise. Certaines ne sont pas trĂšs sĂ©rieuses, dâautres heureusement permettent de tracer de nouveaux chemins sur la carte qui mĂšne Ă la transformation digitale. Câest le cas de lâĂ©tude nord-amĂ©ricaine de Brian Solis, Ă©tablie pour le cabinet Altimeter du groupe Prophet.
Andy Jones, Digital Transformation Movers and Shakers
Brian recently wrote about the need to let go of the past to move forward. âOne of the catalysts for true innovation and even disruption is exploring not only new technology and trends, but also how people are changing in parallel,â he writes. âIf youâre waiting for someone to tell you what to do, youâre on the wrong side of innovation.â
Jeelda: Top 62 Business Blogs 2016
We finally decided to help you separate the wheat from the chaff and give you the absolute cream of the crop. Whether you are just starting your business or you are a veteran entrepreneur and needs a place to learn how you can build a company that is built to last, these business blogs give you the tip and techniques you need to get the most of your business.
Below, we present the top business blogs every entrepreneur must read
London: Brian Solis Interview â An Unexpected Surprise!
âOnce youâve felt a truly personalised experience, it becomes the new standard for engagement. You and other customers like you donât go back. Every business needs to recognise the Ubers of the world as disruptive, innovative competitors.â
Internet World Business: Next Conference– Wie sieht die Zukunft aus?
Ăberhaupt drehte sich alles um Experience. Egal ob es um Produkt-Design (die Experience des Kunden mit dem Produkt), Hyperreality oder digitale Innovationen geht. Und auch das Thema Nummer 1 von Next-Liebling, Autor und Analyst Brian Solis ist Experience. Kein Wunder, sein Bestseller heiĂt schlieĂlich “X: The Experiences when Business meets Design”. FĂŒr Solis ist das Problem, dass viele Designer die Welt durch ihre eigene Brille sehen, nicht so wie sie ist oder wie sein könnte. Umlernen ist fĂŒr ihn der erste Schritt zur Innovation. Wenn diese dann auch Altes obsolet macht, ist das Disruption.
Spiegel Online: Milliardenverlust bei Uber– Das Ăbel des Knopfdruck-Kapitalismus
Es gibt ein Marktmodell, dass in letzter Zeit immer öfter diskutiert wird. Tech-Analysten wie Brian Solis nennen es die On-Demand-Economy. Sie sehen das Zeitalter der universellen WunscherfĂŒllung anbrechen, die Ăra der sofortigen BedĂŒrfnisbefriedigung, eine Zeit, in der Konsumenten sich mehr und mehr wie bockige und ungeduldige Kinder gebĂ€rden.
CMO by Adobe: Altimeterâs Solis– âPeople Donât Want Products Or ServicesâThey Want Experiencesâ
âLooking at how people are changing because of technology is nothing short of inspirational,â said Brian Solis, principal analyst at Altimeter Group and author of âX: The Experience When Business Meets Design.â
Steffan Pedersen: NETBASE LIVE 2016
Brian urged us to consider âEmbraceâ the new âEngage,â as empathetic brands who proactively listen are putting themselves in ahead. Co-creation is replacing advertiser-created messages that have been historically shoved down the consumer-throat until the messages are automatically tuned out.
Microsoft pour les PME: Quelles tendances pour dĂ©finir lâentreprise du futur ?
Emergence du live streaming, prĂ©pondĂ©rance du recours au cloud ou encore accĂ©lĂ©ration du rĂ©flexe mobile first. Lâanalyste amĂ©ricain Brian Solis dĂ©voile les 26 tendances numĂ©riques 2016-2018 disruptives pour lâentreprise. DĂ©cryptage de cinq points essentiels sur lesquels les PME doivent se positionner dĂšs maintenant.
eMarketer: Key Drivers of Digital Transformation Are Also Key Challenges
Altimeter and Phronesis Partners surveyed 528 strategists and executives in North America and Western Europe across various industries about digital transformation. Perhaps troublingly, solid majorities of respondents rated each of six potential obstacles as âchallengingâ or âvery challenging.â