“Generation C is a concept I developed to categorize this new connected customer,” said Brian Solis. Unlike traditional demographic groups, Solis explained, Gen C is “psychographic” — defined not by age, geography, or income, but by behavior. That is, digital behavior.

With TopRank Marketing, Traackr commissioned one of the first thought leaders in influencer marketing, Brian Solis, Principal Analyst at Altimeter Group, to analyze data from 102 brand marketers and strategists who were surveyed.

Oversharing on the internet has become commonplace and games like this at their core are an innocent way to get to know your network and start conversation. Brian Solis advises people to give obscure answers to security questions.

Because of his extensive work in the digital transformation of businesses, Brian Solis is considered a managerial innovation guru to follow.

In every business revolution, a single person has to have a vision in order to start it. Whether Brian Solis and the customer experience concept or Benioff establishing the Salesforce growth hacks platform, someone with an idea got the ball rolling.

Brian Solis delivered the closing keynote address to the PowerChord, Inc. global Digital Summit. The invitation-only Digital Summit was originally created in 2013 as a client forum to explore the latest in digital marketing innovation.

Brian Solis shares his experiences with and outlook for influencer marketing. Solis, an analyst and author, uncovers what many marketers know: Not all influencers are equal.

An award-winning author and keynote speaker, Solis’ blog is home to countless articles offering his up-to-the-minute insights on new and emerging trends in business, marketing, tech and more.

“Your brand, reputation and the perception of your work is or will be separated by what you create and what people experience and share. That divide is where your work begins.”

Brian Solis coined the phrase PR 2.0 way back in the 1990s, but its use is of recent origin.