Solis offers insight on Augmented Reality and Virtual Reality in a CIO article by Matt Kapko called “Making Waves with Immersive Technologies.” Kapko’s main thread is that “Immersive technologies, including augmented reality, virtual reality and mixed reality, don’t easily fit at most businesses today. But some early successes prove opportunity does exist in enterprise.” He posits that interest is growing, and more businesses are experimenting with the technology — or at least inves-tigating how an immersive expe-rience might improve outcomes…
Irish Tech News: How To Divorce an Influencer? Sunsetting Your Influencer Marketing Programme
At the heart of the transformation, as well documented in this Influencer 2.0 report by Brian Solis (with Traackr), the process is about moving from a brand-centric to a customer-centric approach.
Marketing Land: 10 Common Mistakes Companies Make with Mobile
Brian Solis, author and principal analyst at Altimeter, a Prophet company, asserts that “thinking about mobile as a bolt onto the web experience and not designing for micro-moments and mobile-only journeys” is another mistake marketers make.
CustomerThink: Reimagining Retail – Why Experience Is the Key to Survival
No one understands the business imperative of creating meaningful experiences better than Brian Solis, futurist and author of X: The Experience When Business Meets Design.
Small Business Trends: 11 Tips to Save Your Retail Business From Extinction
Brian Solis gives an overview of the top trends that retail businesses can use to survive and thrive in today’s environment.
Nomiku: An Evening with Brian Solis and Friends!
Recently we gave you a preview into the scintillating sous vide life of Nomiku, with a FB live with Brian Solis and two of his good friends cooking some of their amazing sous vide dishes.
Mirror: 10 Concerts Facebook meme – Why you should steer clear of the popular status update game
Brian Solis, principal analyst at cyber security firm Altimeter, warned that hackers can use this technique to access everything from your password to your financial information and more.
The Guardian: ‘Innovate or die’, Olanipekun warns lawyers
by Joseph Onyekwere, The Guardian (excerpt) According to him, with the advent of technology, clients have become more discerning and impatient, adding: “the average 21st century client is not willing to wait for many things. Unless Nigerian lawyers become more innovative and adapt new ways of practice, they risk being rendered redundant and irrelevant by advances in information and communication technology. Speaking at the Nigerian Bar Association (NBA), Lagos Branch Annual Law Week held in Lagos, Mr. Olabode Olanipekun, Managing Partner…
CIO: Making waves with immersive technologies
While AR is already proving to be practical and highly beneficial in manufacturing, healthcare and warehouse logistics, CIOs should be evaluating the potential capabilities and applications for each scenario as it pertains to their business, says Brian Solis, an analyst at Altimeter Group.
The Telegraph: Why you should avoid the ’10 concerts’ Facebook meme
“In its essence, it could simply be fun, a low investment way to get to know your network and stimulate conversations,” said Brian Solis, a digital analyst. “But, in some cases, memes can be deceptively dangerous.”
