Brian Solis opened WAVE 2017 with a talk about influencers, which makes many people think of celebrities like Kim Kardashian. Brian’s contention is that we are all at the centre of everything we do – social media means we are all Kim Kardashian now.
CustomerThink: Brian Solis Suggests Spotting The Moments Of Truth To Create Unforgettable Customer Experience
Brian Solis on what gives consumers an unforgettable positive experience, “Businesses must invest in defining not only a positive experience but also a wonderfully sharable one. Doing so influences others to join the fray while offsetting negative inquiries and the damaging viral effects of shared negative experiences.”
MarTech Education: Brian Solis Believes Your Digital Transformation Needs the Structure of a Clear Strategy
In this detailed article, MarTech Education studies the third State of Digital Transformation Report by Brian Solis and his research team and points out the “sorry state of digital transformation. ”
ClickZ: November’s Digital leader Brian Solis on the human nature of digital disruption
ClickZ featured Brian Solis at its Digital Leader for November. In this lengthy piece, Brian talks about why humanizing technology is his lifeâs work, and why social science can help businesses to survive in an age of Digital Darwinism.
PlanningStrat-Station: How to Pitch Your Startup To Your Grandmother
This recent PlanningStrat-Station article outlines how to compose a concise and simple startup pitch. In the article Brian Solis weighs in on the core questions every founder should consider, noting âI do not see enough founders really thinking about the problem that they are solvingâ.
Qubist: Brian Solis to present keynote speech at WAVE 2017 Influence 2.0 Marketing Summit
As the WAVE 2017 Influence 2.0 Marketing Summit keynote speaker, Brian Solis will share his vision of Influence 2.0 and why as an industry we need to completely re-think how we have approached âinfluencer marketingâ, including customer and employee advocacy.
VentureBeat: Altimeter, When it comes to digital transformation, companies are still way behind
VentureBeat reports on Brian Solis’ recent State of Digital Transformation study.
Middle East Campaign: Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising
As the keynote speaker for OMD Predicts event in Dubai, Brian Solis said, “People are aware that fake news exists, but not necessarily when they are being manipulated by marketers and propagandists through social media. Unfortunately, nobody is really unifying against it. Thereâs a lot of little disparate things, but we are learning every day just how deep this was within Facebook, that the Facebook team met with the Trump campaign, that they helped guide the strategies, and that the YouTube team helped guide these strategies.â
CMO by Adobe: Digital Transformation Involves More Than Technology
CMO by Adobe looks at Brian Solis’ “State Of Digital Transformation” report. Solis writes, “What we are finding is that when you interview companies, they claim they are farther along on their digital transformation journey than they really are. Weâre seeing companies of all shapes and sizes that believe because they are investing in technology that they are advanced or mature. But digital transformation is just as much about change management as it is about technology.â
Onalytica: Interview with Brian Solis on Digital Transformation and his personal influences
In this September 2017 interview with Onalytica, Brian Solis gives his thoughts on Digital Transformation and who personally influences him. “The biggest influencers in my life are the people that are part of my research within the organisation who are sharing their stories about change, how theyâre fighting in the company, how theyâre struggling, what keeps them getting up every morning and those are my real influencers and they are the reason why I continue my work.”