User experience design is now a C-level imperative, whether executives get it or not

Brian Solis is globally recognized as one of the most prominent thought leaders, keynote speakers, and best-selling authors in innovation and digital transformation. His new book, X: The Experience When Business Meets Design, explores the importance of experiences and how to design them for customers, employees and human beings everywhere.

I had the pleasure of connecting with Brian Solis to talk about the future of digital transformation, customer experience, and technology. Brian is a principal analyst at Altimeter Group, a digital anthropologist, and a futurist.

Brian Solis has 280,000 followers on Twitter. He’s a digital analyst who has published several books on marketing in the digital space. As one of the top PR influencers, his Twitter feed is full of tweets about current events, marketing, and what’s going on in business today.

This is what Andreessen saw, a world in which the next decade was to be dominated by digital native companies and, as defined by digital anthropologist Brian Solis, a world in which traditional organisations realign or invest in new technology and business models to drive value for customers and compete in an ever changing digital economy, or what we now term as digital transformation.

Today’s infographic comes from Brian Solis and JESS3, and it visualizes the massive social media universe of 2017.

Chris Spears, CMO Digital transformation is more than an aspirational goal. It has the unprecedented potential to change the way people live and work—which is why it’s so important for businesses to measure their digital maturity. By accurately assessing the state of their digital transformation, businesses gain essential information about their readiness to function in the ever-expanding digital economy. Understanding Digital Transformation Digital products and services, along with the processes that create, enable, manage, and deliver them, have evolved to…

Brian Solis, The Financial Brand You know what the biggest disruption to the banking industry is? If you answered, “block chain”, you are only partially correct. The other looming threat is human. Like block chain, Millennials and Centennials represent one of the greatest disruptive threats to the banking industry. I hear from executives all the time, “Yeah Brian, we know that younger generations think differently…we get it.” I believe they believe and that they do get it. These executives are…

Kerry Flynn, Mashable  Social media, once the name we gave for a platform like Facebook, has become quite difficult to define. Even Facebook and Twitter don’t typically refer to themselves as social networks — at least not exclusively that.A newly released infographic might just help us grasp the social media landscape: “The Conservation Prism 5.0.” SEE ALSO: Admire the beauty that is Instagram’s art gallery at Cannes Brian Solis, an author and digital analyst at Altimeter Group, first launched the aptly-named…

I read a Brian Solis blog recently on AI, he said, “AI represents an opportunity to introduce intelligent, scalable engagement and more personalized experiences to help customers accomplish tasks or solve problems while also improving overall satisfaction.” I couldn’t put that better myself.