Companies that allow technology to drive their digital transformation are making a big mistake, according to a new Altimeter Group study, “Digital Transformation.” Instead, digital transformation should be driven by the expectations of digital customers. The Altimeter report defines digital transformation as new models, team structures, and customer-centered philosophies. However, a one-size-fits-all approach to digital transformation doesn’t exist, said Altimeter Group principal Brian Solis. “A lot of times, people are looking for the prescription,” Solis told CMO.com. “But unfortunately there…
Stop thinking like a marketer, and start thinking like the person you’re trying to reach
During SXSW 2014, Brian Solis sat down with Vocus to record a series of videos that address the series of challenges facing marketers today…and tomorrow. Here’s Part 1… “Stop thinking like a marketer, and start thinking like the person you’re trying to reach.”
Vistage Executive Summit: The New Kodak Moment is Something Students Will Learn in Business School
During the early ’90s, commercials which defined life as a series of “Kodak moments” sold the importance of capturing those oh so precious snapshots of our lives. As Brian Solis described at the Vistage Executive Summit in Philadelphia today, the very meaning of the Kodak moment was later redefined as the moment in time when Kodak (or any company for that matter) fails to respond to changes in technology, the needs of the marketplace, or the desires of its customers,…
The Growing Pains of SXSW: An Interview with Brian Solis
Murray Newlands at Search Engine Journal caught up with Brian Solis at SXSW to get his views on the state and future of Interactive. 2014 represents the 20th anniversary of SXSW Interactive. Even at the ripe age of 20, the show is still experiencing growing pains…in a good way. Brian Solis is one of the preeminent thought leaders in marketing and disruptive technologies in the world, a long time SXSW attendee, and the person, along with Stephanie Agresta, in charge…
BrianSolis.com Among the 25 Best Marketing Blogs of 2014 by Radius
Radius assembled a list of its favorite marketing blogs to help marketers find the resources they need to build savvy marketing strategies. The blogs they picked cover everything from website optimization and lead generation to video marketing and analytics. BrianSolis.com was among the standout blogroll. Briansolis.com Who owns it? Brian Solis What do they talk about? Solis studies and writes about the effects of emerging technology on business, marketing and culture. Where can I find it? http://www.briansolis.com/ Why should I…
5 Predictions about Influence Marketing
Brian Solis is among the first analysts to study and define digital influence. Over the years, he’s made his work freely available. Recently, European-based marketing software company Augure asked Brian to comment on the future of Influence Marketing. The article was just published and it also featured the thoughts of well-known marketing experts including… – Kevin Dugan, Director of Content, Empower MediaMarketing – Arik Hanson, principal, ACH Communications – Roxane Papagiannopoulos, President at RMP Media Analysis – Frank Strong, Communications Director at LexisNexis…
AT&T: Branding Your Business with Brian Solis
While at SXSW hosting the Techset Blogger Lounge, AT&T interviewed Brian Solis to discuss how businesses of all sizes need to rethink the brand promise for a new generation of customers while making sure to do the things that align it with the brand experience.
![[VIDEO] Learning Technologies: Brian Solis on the effect of emerging technologies on business and culture](https://briansolis.com/wp-content/uploads/2014/03/Never_heard_of_Generation_C__That__says_Brian_Solis__is_the_problem___ITProPortal_com.png)
[VIDEO] Learning Technologies: Brian Solis on the effect of emerging technologies on business and culture
Brian Solis recently keynoted the Learning Technologies conference in London to share his views on the future of learning. His presentation was not only one of the highlights of the conference, his message about making learning more human in a digital world made attendees rethink their approach to education. Learning Technologies has made his presentation available online. You can watch it here.
Customer-centricity Starts with People and Relationships
“People buy from other people – not from companies – so solving for humans is every smart company’s primary goal.” – Dharmesh Shah, Hubspot “If you take care of your existing customers, they will take care of your new customers.” – Jason Fried, Basecamp “Advocacy is one of the most influential, yet underestimated forms of engagement available to brands today.” – Brian Solis, digital analyst, anthropologist, author Visualized by @briangladstein #wtf
2014: The future of content marketing
Technorati recently caught up with Brian Solis in San Francisco to discuss the future of content marketing. “Brian says that in the marketing world, people are continuing to measure value by impressions, whereas he believes it’s time to start measuring expressions. Successful marketing in 2014 doesn’t mean getting eyeballs on your brand, it means getting people to meaningful engage and interact with it.” Please take a moment to watch the interview or visit Technorati to read the entire article.
