Mashable’s Seth Fiegerman and Brian Solis exchanged thoughts on why Yahoo announced the hire of Katie Couric as its Global Anchor. Here’s a snapshot of the discussion… Brian Solis, a principal analyst with Altimeter Group who has worked with Couric, notes that the anchor has experimented in the past with creating news items targeted to specific mobile platforms, which may be part of her appeal to Yahoo. “The two are going to really play to see if they can create…

Information Week’s Kristin Burnham asked Brian Solis for his thoughts on the biggest trends for Social Media heading into 2014. According to Brian Solis, principal analyst at Altimeter Group, this year marked social media’s move into the mainstream. “It’s no longer passed over as a fad or something that’s going away any time soon,” he said. “Social media is now part of our fabric of society, like mobile phones and computers — it’s a staple of our everyday life.” In…

F-commerce was hailed as the future of online shopping, and there was a lot of anticipation that Facebook would turn into the destination to stop and shop. But the results were underwhelming, Facebook’s efforts to get ‘e-tailers’ to build shop-fronts on its pages fell flat. According to Brian Solis “F-commerce gets an ‘F’ because brands used Facebook as yet another digital catalogue for selling products and not as a platform for activating new experiences based on the nature and the…

Brian Solis recently contributed his thoughts on the future of Social Business and how to help businesses become less “anti-social” on social media. Please click over to Smart Enterprise Exchange to read, “The Revolutionary Promise of Social Business.”

Recently, Maritz hosted its inaugural Innovation Symposium for a select group of 200 employees. The purpose of the event was to bring fresh ideas from industry thought leaders in the areas of disruptive innovation, big data and social business. Brian Solis, Principal Analyst at Altimeter Group, joined the A-List speaker lineup, and shared some powerful ideas on connecting with today’s digital consumer. Heather Bartel of Maritz shared some of her reactions to Solis’ presentation… Brian’s insights on marketing during the…

Brent Lang and Sara Morrison of The Wrap analyzed Twitter’s opening day on NYSE. To better understand why Twitter outperformed expectations compared to Facebook, the duo reached out to Brian Solis for comment. “The debacle that was the Facebook IPO showed Twitter what not to do,” Brian Solis, a digital analyst at the research and advisory firm Altimeter Group, said. “Twitter approached the market more conservatively. They did a great job of surpassing expectations and they did so by setting…

The Daily Record stumbled across a tweet by Brian Solis sharing the new Altimeter Group report he published along with Charlene Li, “The State of Social Business 2013: The Maturing of Social Media into Social Business.” Report Eva Abreu shared her thoughts and findings after reading the report… Social business state in 2013 Analysis showed that social media is extending deeper into organizations surveyed, while strategies are maturing. Initiatives, previously driven by marketing and public relations departments, are now evolving…

With Twitter lighting up the NYSE on its opening day, Al Jazeera’s Verne Kopytoff called Brian Solis to discuss what’s next. As Kopytoff notes, “With its IPO behind it, the social media powerhouse’s commitment to some long-held ideals could be challenged.” Here are a few of Solis’ thoughts from the article… “Every company is pressured by shareholders,” said Brian Solis, an analyst with Altimeter Group. “And shareholders don’t always have the best interest of users at heart.” Solis, the analyst,…