Brian Solis recently keynoted Direct Marketing Prisen in Copenhagen on behalf of postnord, the holding company of two merged postal companies Posten AB and Post Danmark. Print isn’t dead. Digital isn’t the endgame. Brian’s presentation explored the need to and importance of finding the balance between offline and online, print and digital. Please take a moment to watch his thought-provoking presentation, “This so-called digital life and what does it all mean?”
CMO.com: Coming Megatrends in Marketing
CMO.com’s Giselle Abramovich interviewed four industry experts including Brian Solis to explore the megatrends marketers should be paying attention to over the next five years. Following is an excerpt of the interview between Brian and Giselle… Brian Solis, principal analyst at Altimeter Group, told CMO.com: The first megatrend I see is the unionization of the marketing and IT function into a new division aimed at improving the customer and employee experiences. This will expedite the process of aligning tech investments…
CMSWire: Investing in Digital and Social Improves Customer Relationships
CMSWire, an online magazine that focuses on customer experience and business information management recently tackled the subject of whether or not digital and social improves customer relationships. Author Noreen Seebacher writes… Life has become increasingly complex for modern marketers. In the not so distant past, all anyone expected them to do was identify, acquire and retain customers. Now they’re expected to build long-term relationships with them — and as anyone who has ever had a partner or a spouse can…
Reuters: Bay Area techies ditch phones, tablets at ‘digital detox’ camp
Reuters’ Christina Farr recently attended a digital detox camp. She shared her experience and also reported on the rise of the technology cleanse trend. The article features thoughts from Brian Solis, who also studies the digital impact on society. SAN FRANCISCO, June 19 (Reuters) – Tired of the social media treadmill and hoping to unplug for a couple days? Consider this fast-growing summer camp three hours outside of San Francisco, where the first ritual involves handing over your personal electronics…
The Pivot Conference Unveils the Future of Business, Technology and Society; New Format Helps Executives and Strategists Chart a New Course Toward Market Relevance
The Tomorrow Project, LLC, Brian Solis and Momentum, the organizers of Pivot, today announced the agenda for the 2014 Pivot Conference scheduled for October in New York City. The Pivot Conference takes place October 16-17 at the Nasdaq Marketsite in Times Square and is produced by Brian Solis, principal analyst with Altimeter Group and author of the recently published best-seller What’s the Future of Business. The Pivot Conference is the annual gathering of the leaders of social/mobile/digital initiatives for major…
Could HIT-Amazon partnership spread like wildfire?
Aaron Hutchins of Kidscreen, a media company that covers the global children’s entertainment industry, covered the HIT Entertainment-Amazon deal and asked Brian Solis for his thoughts. Amazon and HIT Entertainment, a division of Mattel, announced a partnership that will bring the preschool series, as well as an array of consumer products exclusively to Amazon.com, via a Fireman Sam hub on the site. It is the first deal its kind for the two companies and it could also shape the business…
10 Brian Solis Quotes on The Future of Business by Prezly
Every now and then, Brian receives a nice surprise that gives him pause. Today is one such moment. The team at Prezly put together a Slideshare featuring quotes from Solis’ last three books Engage, The End of Business as Usual and What’s the Future of Business (WTF). Prezly is a PR toolkit that gives users everything they need to share important news with important media contacts. The Top 10 Quotes on the Future of Business 2009: Engage, The complete guide…
Brian Solis, World-Renowned Digital Analyst & Futurist, to Keynote DrivingSales Executive Summit
Via Virtual Strategy Magazine Award-winning author Brian Solis to show dealers how to navigate and embrace disruptive technologies (from wearables to sharing economies) and drive better customer relationships and more sales by becoming part of the ‘disruption’. DrivingSales announced that Brian Solis, an award-winning author and globally recognized thought leader on how digital technology is transforming society and business, will keynote the sixth annual DrivingSales Executive Summit (DSES). This year’s summit will be held Sunday, October 12th, through Tuesday, October…
Folk Skal Føle (People Must Feel)!
Digital adfærd kræver ny kommunikation. Det gælder om at vække følelser, og til dét er der masser af uudnyttet digital viden at hente, sagde Brian Solis da han indtog scenen ved årets Direct Marketing Pris. Digital behavior requires new communication. The idea is to evoke emotion, and that’s a lot of untapped digital information to collect, said Brian Solis when he took to the stage at this year’s Direct Marketing Awards. Den voksende gruppe af digitale forbrugere kræver i sagens…
Future Proof the Customer Experience: Tips from Brian Solis
Vocus’ Erin Feldman published a fantastic summary of Brian Solis’ latest research report on digital transformation. The article, “Future Proof the Customer Experience: Tips from Brian Solis” shares a roadmap for strategists to take the right steps toward the future…today. Excerpt… Digital transformation is upon us, Brian Solis says, and it affects the way we behave and interact with the world. As businesses try to catch up with our ever-increasing digital behavior, they find themselves asking the question, “What would…
