Robert Gray (@robertdgray) of FOXBusiness covered the rise of YouTube Spaces and Google’s investments in creating real world communities of aspiring Youtubers. Robert spoke with Brian Solis to get his perspective on the reasons behind the story… Google is trying to create “space” between its market leading YouTube video sharing platform and its competitors by disrupting the Hollywood studio model. “The content is what keeps people coming back (to watch more YouTube videos),” says Brian Solis, digital analyst and author,…

Gloria Lombardi of Simply Communicate caught up with Principal Analyst at Altimeter Group Brian Solis, to learn what organizations are doing to adapt to the 21st Century. In this exclusive interview we also discuss about their recently announced partnership with Capgemini Consulting. Gloria Lombardi: Digital Transformation. What does it involve? And, which companies are doing well? Brian Solis: In our report “Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences” we analyzed some of…

In this exclusive video interview with ClickZ following his keynote, Altimeter Group’s Brian Solis shares the importance of experience in each of the four moments of truth and explains how the “A.R.T.” of engagement can change marketing. Companies need to rethink their business models and focus on the customer experience, journey, and relationships that they nurture, said Brian Solis, author, futurist, and principal analyst at Altimeter Group, at his opening keynote at ClickZ Live Chicago this week. “Businesses are no…

Steve Rosenbaum released his new book, “Curate This,” to help readers learn the ins and outs content curation. This is his second book and also the second time Brian has had the privilege to write his foreword. Steve has graciously allowed us to share the foreword with you here… Curate This! We are the Network Now MTV News: Unfiltered wasn’t an ordinary news program. It was crowd-sourced, where everyday kids and young adults would curate the news based on what…

As a digital analyst, futurist, and anthropologist, Brian Solis has a keen understanding of how emerging technology effects modern-day business and marketing. He is also the author of What’s the Future of Business (WTF), which explores business and customer relationships in today’s professional landscape. LinkedIn also partnered with Brian and his company, Altimeter Group, to research the lessons we can learn from the most socially engaged companies. Brian’s expertise and clear presence as a thought leader made him a must-interview…

Bloomberg’s Serena Saitto wrote about the recent phenomenon of busy parents using Ubers to transport children when they can’t make the drive themselves. Once again, Saitto sought the input from Brian Solis. Parents are particularly turning to the apps for teenagers’ transportation needs to sports events and parties, said Brian Solis, an analyst at Altimeter Group, a San Mateo, California-based firm that researches the impact of new technologies. The apps let parents monitor where their children are during rides, something…

Brian Solis recently presented in Sydney at the third annual Digital Innovation Summit hosted by Telstra. Each year, Brian highlights trends driving digital transformation and shares his research and ideas for how to survive digital transformation. His presentation is now available for viewing.

  ADWEEK’s Michelle Castillo examined how brands are using new social platforms to test a new wave of meme-style ads. Brian Solis was asked for his thoughts on the subject. Excerpt: Brands are constantly seeking creative ways to make their pricey campaigns pay off in more ways than one. But computer giant HP hit the jackpot by turning its Vine campaign for the HP Pavilion x360 convertible laptop into a first-of-its-kind national TV commercial. “The clever thing about the HP…