During a recent trip to London, I spent time with the Smart Focus team to discuss the promise and shortcomings of omni-channel strategies. It was a pretty productive collaboration resulting in a video that explores the new digital customer, an ebook focused on omni-channel experiences and a webinar on the future of marketing. Customers are more connected and more informed than ever. Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways…
e-marketing.fr: 10 leaders du marketing à suivre sur Twitter
via emarketing.ft La rédaction a sélectionné pour vous les dix personnalités anglo-saxonnes incontournables du moment, qui ont révolutionné l’univers du marketing. Brian Solis est considéré comme l’un des experts dans le domaine des nouveaux médias. Analyste au sein d’Altimeter Group, Brian Solis délivre une vision claire de la convergence du marketing avec la communication et les médias numériques. Il est l’auteur de plusieurs ouvrages notamment The End of Business As Usual, Rewire the Way You Work to Succeed in the…
SF Station: 30 Top SF Twitter Users To Follow
via Carlos Olin Montalvo, SF Station San Francisco is home to Twitter’s headquarters and some of the social network’s most active and interesting users, which makes for a robust list of local Twitter users to follow. The main office for the global short messaging platform is located near the Civic Center, and a decent chunk of its active, online users are located in SF as well. Twitter is the most effective tool for consuming real-time news, making it a great…
MarketingLand: Reach Your Maximum Potential With Intent Data
Via James Green, Marketing Land Just a few short years ago, the marketing industry was focused on understanding and leveraging the surplus of digital technologies rapidly being developed to help improve customer retention and acquisition. While marketers have made huge strides since the birth of e-commerce two decades ago, they’re still not utilizing the digital space to its full potential. Digital analyst Brian Solis found that while 88% of companies report undergoing a digital transformation, only 25% have mapped the digital customer journey and…
Sun Valley: Media Consolidation Is Coming, but After the Private Jets Leave
via Brent Lang, Variety Image via Scott Olson/Getty Images The ground may be moving under the feet of media and entertainment business, but the shifting tectonic plates didn’t result in any earth-shaking deals at the Allen & Co. conference in Sun Valley, Idaho. Unlike last year, when the annual gathering of moguls and billionaires unfolded as 21st Century Fox made a not-so-stealth play for Time Warner, no big deals have overshadowed the weeklong event. Well, there might be big deals,…
Retour sur la conférence de Brian SOLIS : 3 grands principes du marketing de demain
Se présentant lui-même comme un geek, attiré par la technologie et la programmation, Brian SOLIS (son blog est consultable ici), Principal analyst chez ALTIMETER GROUP, nous a fait l’immense plaisir d’intervenir lors d’une visio-conférence organisée dans le cadre du MSc e-Business Manager de l’ISTA. Tenue au campus de la Fonderie à Mulhouse, le thème de l’échange était le suivant : Vision prospective des réseaux sociaux. Retour sur 3 grands principes du marketing de demain…
Brian Solis: The Future of Business. Innovate or Die
Earlier this year, Natascha Thomson interviewed Brian Solis about his book, What’s the Future of Business (WTF), at an event hosted by the Silicon Valley Innovation Center (SVIC). Here’s a sub-set of the questions addressed in the above video: Everybody seem to be talking about the Future of Work now. Are the future of work and the future of business the same thing? Another buzz word is user experience. I have seen social media professionals changing their actual titles to “Customer…
99 Best Facebook Pages to Follow for Aspiring Marketers
Post Planner assembled a list of the top 99 best Facebook pages for aspiring marketers. Note: the people on this list were selected in no particular order. It’s impossible to rank a dynamic group like this! The list includes heavyweights like: Chalene Johnson Sue B. Zimmerman PewDiePie Jessica Northey Brian Solis Ann Handley Please enjoy the article & get ready to Like & follow a few new pages & profiles.
Brian Solis at the Criteo Mobile Rountable In San Francisco
Listen to Brian Solis’s perspective on the future of mobile commerce as he moderated and heard digital marketing experts from Popsugar, Groupon and Ruelala. These experts explored how they are thinking about trends like mcommerce, mobile pay and their consumer’s mobile experience. Brian also reflected on Criteo’s Q1 Mobile Commerce report presented by Criteo‘s Jonathan Wolf. Get the full report here.
Epoch Times: What’s the Future of Big Data in Hospitality?
In Phil Butler’s piece for the Epoch Times, he explores Brian Solis’ concept of shared experiences as a significant source to the question, “What’s the Future of Big Data in Hospitality?” All that’s missing in such an integration of services would be what my friend Brian Solis calls “Experience Architecture”. This recent article by Brian discusses the kind of development we may be seeing from Shiji and SnapShot. To quote the world’s most influential digital business consultant: Among the greatest…
