via Christopher Graves, global chairman, Ogilvy Public Relations (PRWeek) Excerpt Marketers rate brand newsrooms as the most overhyped initiative. So what should PR be focusing on? “This is the key difference between advertising and PR,” said Brian Solis at Altimeter Group, a Prophet company. “Advertising will find a few top celebs, some of them being internet-famous, to become part of a campaign. [But] PR will find said influencers and nurture longer-term relationships that keep the brand relevant now and in…
Adweek: Pros and Cons: How Snapchat, Twitter, Facebook and Apple Are Battling for Breaking News
By Marty Swant – This story first appeared in the Nov. 30 issue of Adweek magazine. Excerpt, featuring thoughts from Brian Solis The battle over breaking news escalated this fall with a trio of mobile products from major tech companies. In November, Facebook announced its stand-alone app called Notify on the heels of Twitter launching Moments the month prior. When Apple released the iPhone 6s and iOS 9 in September, it came preloaded with Apple News, which takes a…
Innovation Center Report by CapGemini and Brian Solis Earns Top Score
Capgemini Consultingâs recent research on innovation published in partnership with Brian Solis from Altimeter, a Prophet Company, â Why and how businesses are investing in innovation centers â was highlighted as one of the top scoring papers by Source. The paper explains how companies should redefine their innovation approaches for the digital age.
![LinkedIn: Why Weâre Hungry for Remarkable Content [Infographic]](https://briansolis.com/wp-content/uploads/2015/11/Why_We_re_Hungry_for_Remarkable_Content.png)
LinkedIn: Why Weâre Hungry for Remarkable Content [Infographic]
Did you know that 4.6 billion pieces of content are produced daily? In the last 30 years, we as humans have produced more information than in the previous 5,000. We check our phones 110 times a day and email 30 times every hour. Social media has overtaken everything to become the number one activity on the web. Getting attention has never been harder or more important. Yet many marketers continue to contribute to the content glut rather than lead the…
7 MarTech Blogs to Follow
via Lionel Valdellon [excerpt] As the world of marketing continues to expand and the user experience becomes an increasingly critical focus for businesses everywhere, marketing operations and marketing technology (a.k.a., MarTech) become crucial areas to focus on. What better way to stay on top of this subject than by reading the thought leadership of the bloggers in the space? http://www.briansolis.com Brian Solis, futurist and digital analyst at Altimeter Group, studies the effects of disruptive technology on business and even society in…
LinkedIn: 5 Brilliant B2B Marketing Campaigns that Rocked 2015
via Jason Miller, LinkedIn B2B marketing has come a long way since the days of bland whitepapers and personality-free reports. Marketers have finally realized that âprofessionalâ doesnât have to mean âdull.â Weâre starting to see innovative B2B marketing efforts that borrow from B2Câs creativity and authenticity, energizing the content while still keeping the informative approach B2B audiences expect. Bringing personality to marketing is a subject close to my heart. I believe that injecting entertainment and inspiration into information is the…
Business Insider: The 30 best people in advertising to follow on Twitter
Via Lara O’Reily, Business Insider Most advertising executive and brand marketer’s Twitter accounts are, frankly, rubbish. They’re barely updated, and when they do tweet, it’s just an RT of praise for their company. That’s why we pull together an annual list of the best people in advertising and marketing to follow on Twitter. These are the executives who provide the best value to the industry with their tweets full of information, insights into the companies they work for, opinions on…
1to1media: The 4 Stages of Creating a Collaborative Customer Journey
via Judith Aquino, 1to1media Who in business hasn’t heard the phrase, “customers don’t think in silos,” or “we must break through silos?” Very few people, most likely. Business leaders know that delivering excellent customer experiences in a seamless manner is important, but making this a reality is difficult. Merging sales and marketing teams is one such example. Marketing and sales teams typically work on an assembly line of leads: marketers generate leads for salespeople to transform into revenue. However, this…
The Insiderâs Guide to Digital Transformation and the Path to Innovation
For those who do not know, Altimeter Group was acquired by Prophet, a brand strategy consultancy, in July 2015. The partnership doesnât change Altimeterâs agenda. In fact, our research will only expand and scale. Recently Prophet hosted an event to discuss trends in customer experience and digital transformation. It was held in Minneapolis with some of the top local companies in attendance. Co-presenting with me was Chris Finlay, Director of Experience Design and Product Innovation UnitedHealth Group, and author of…
Salesforce: How to Gut Check Your Customer ExperienceâââAnd Start Fixing It
By Heike Young, Salesforce The customer experience is greater than the sum of its parts. With the breakneck speed of innovation, devices, and digital tools, many companies havenât kept up on the experience side. Who owns the customer experience? Marketers are in a prime position to help their companies transform. On the latest episode of the Marketing Cloudcast, the marketing podcast from Salesforce, we interviewed Brian Solis, principal analyst at Altimeter Group and an award-winning author, prominent blogger, and marketing…
