by Ritika Trikha, excerpt here was a time when Stanford University was considered a second-rate engineering school. It was the early 1940s, and the Department of Defense was pressed to assemble a top-secret team to understand and attack Germanyās radar system during World War II. The head of the U.S. scientific research, Vannevar Bush, wanted the countryās finest radio engineer, Stanfordās Frederick Terman, to lead 800 researchers on this secret mission. But instead of basing the team at Termanās own…
5 Inspiring B2B Marketing Campaigns
by Ashley Taylor Anderson, excerpt The words āinspiringā and āB2Bā may not seem like they belong together in the same headline. B2B companies have gotten a bad rap when it comes to marketing campaigns, and that rap isnāt entirely undeserved. Our products and services usually arenāt very sexy, and trying to make them sexy with marketing can be challenging, to say the least. That said, creative marketers have succeeded in creating inspiring marketing content for their brands. Here are 5…
New Media and the Path to Business Transformation
I have a standing offer to all universities (around the world) that use my books as part of the editorial program. I will happily make time to speak to the class to address discuss the material and also answer student questions. In one such case, I joined my friend Kristian StrĆøbech who teaches budding media professionals at The Danish School of Media and Journalism along with his students for what turned out to be a fantastic conversation. I hope you…
Facebook Advances Bazaar Ambitions
by Deepa Seetharaman, WSJ Excerpt Facebook Inc. is channeling eBay Inc. in its latest effort to become a trading bazaar. The social network is making it easier for its 1.49 billion users to buy, sell and trade used items from cars to waffle irons through a Facebook group. Facebook says more than 850 million people use its Groups feature each month, exploring shared interests ranging from politics to specific diseases. The company launched For Sale Groups late last year, and…
The Wrap: Whatās Behind Maker Studiosā Dilemma -Executive Exits, Missed Revenue Targets
By Daniel Holloway, The Wrap Excerpt Recent signs at the Disney-owned multichannel network are troubling, but thereās no reason yet to panic August has been the hottest month for Maker Studios. The millennial-courting, digital-facing multichannel network, which Disney acquired with much fanfare in March 2014, has shown signs of struggle. The sale price that Disney paid for Maker, once thought to be as high as $950 million when the deal was finalized in March 2014, will turn out to be…
25 Social Media Keynote Speakers You Need to Know
by John Rampton, Inc. These are 25 of the top social media keynote speakers that you need to know that could change your conference. Brian Solis–Whatdoes a “like” on a Facebook page actually mean? According to Brian Solis, principal digital analyst at the Altimeter Group, not much. What really matters, he argues, is the nature and depth of the engagement a customer feels with a brand he or she needs to regard as a person. He’s written three best-selling books,…
The Wrap: Inside Netflixās Plan to Crush Apple Globally
By Daniel Holloway, The Wrap Analyst tells TheWrap of the streaming serviceās Japan launch, āItās only going to push Apple in terms of having to go toward the same types of deals around the worldā Netflix launched in its 81st country Wednesday, and itās a big one. Via a partnership with Softbank announced last week, the media streaming service debuted in Japan. The expansion introduces Netflix to an untapped potential audience of nearly 36 million broadband customers. Netflixās Japan push…
CIO: Inside Apple’s odd, yet effective, social media strategy
Credit: REUTERS/Dado Ruvic By Matt Kapko, CIO Excerpt Apple has repeatedly shunned the status quo and routinely defied the odds of success throughout its nearly 30-year history. If there’s one thing Apple proves time and again it’s that it doesn’t have to ā nor does it want to ā follow the unwritten rules of business, technology or marketing. While Apple generally distances itself from social media on a corporate level, the company’s CEO Tim Cook and many of its flagship…
CNN: Virginia murders show ugly side of autoplay
RIP Alison Parker and Adam Ward By Sara Ashley O’Brien, CNN The video circulated swiftly on social media. Both Facebook and Twitter autoplay videos. That means many users were unexpectedly viewing a video of the murders right in their newsfeeds. Twitter said it removed Williams’ profile page in eight minutes. Facebook said it did so as soon as it was flagged. For Twitter, autoplay is new. It announced the feature in June as a way for users to “keep up…
CKNW: Future of Work interviews Altimeter’s Brian Solis
CKNW’s Jon McComb interviewed Altimeter’s Brian Solis for the Future of Work show as part of the GROW Conference he co-produced with founder Debbie Landa.
