via Agata Smieciuszewski, iMedia Connection Today’s marketers spend a lot of time trying to figure out the best way to deliver their products to consumers. Today’s consumers, however, are too smart to fall for cheap tricks — they want real connections and experiences. Brian Solis, keynote speaker of the iMedia Brand Summit in Amelia Island, Florida and author of “X: The Experience When Business Meets Design,” explored how crafting these experiences will build relationships and get the results you’re looking…
TechRepublic: 5 social media trends to watch in 2016
By Erin Carson, TechRepublic The social media landscape is in a constant state of flux. It was last year, and 2016 will be no different. What remains the same is that businesses will have to rise to the challenge of figuring out how to get the best results from a channel that’s getting an increasing amount of attention and resources. Click through to read Erin’s five trends to watch in the coming year relating to business and social media. Excerpt…
diginomica: Want to be a digital success? Cannibalise your own business. Constantly.
by Derek du Preez, diginomica (excerpt) If you don’t cannibalise your existing business, when your customer’s expectations change, you risk dying out. The key message coming out of the keynote session at NetSuite’s Cloud Tour stop in London is that cannibalisation is key. The point was argued well by Brian Solis, Principal Analyst at Altimeter Group, who referred to the example of Blockbuster and Netflix. There is no reason that Blockbuster couldn’t have started a streaming service, but it failed to recognise that…
Net Promoter Network: Meet Brian Solis
TOPIC: Customer Experience for the Win Ask 10 different executives what CX means and how to improve it, you’ll get at least 15 different answers. Hear Brian make a compelling case that customer experience is the future of business. Learn why CX is bigger than any one department – and, importantly, what to do about it. Listen to the podcast here.
Brian Solis to Keynote iMedia Brand Summit
Brian Solis, Author of X: The Experience When Business Meets Design as Day 2 Keynote The Future of Brand is Experience Brands need to be experienced in order to thrive. Customers are too smart, connected, and empowered to fall for everyday marketing and gimmicks. They want experiences. They want engagement. They want value. It’s time to meet the new customer and explore how to design experiences that build produce results and build relationships. Bio Brian Solis is a principal analyst…
Inc.: 16 Top Marketing Blogs and Publications You Need to Be Following
By Travis Wright, Inc., Excerpt The marketing industry must constantly evolve alongside the audiences it attempts to reach. Cutting-edge is adequate, and everything else falls by the wayside. I’ve often said that the one main secret to my success is my possession of an unquenchable thirst for knowledge and curiosity. Without that, it’s hard to stay relevant in a space that changes so rapidly. That being said, where can marketers go to learn from influencers within the industry? 16. Brian Solis…
Seneca Globe: Twitter Pre-Down As Results Could Be Much Larger Than Predictable-Xerox Corporation
Via David Andrews, Seneca Globe, Excerpt Twitter, Inc. (NYSE:TWTR) [Detail Analytic Report] plunged over 3.7% during Tuesday before Twitter Inc. releases earnings on Wednesday, income could be much larger than predictable, based on the mobile ad growth trend that propelled Facebook Inc. (FB) and Google (GOOGL) to earnings beats. However, even if Twitter does surprise with big mobile-ad sales, most investors in beleaguered San Francisco-social media firm won’t care. The Street has been much more focused on Twitter’s user growth…
Hewlett Packard Enterprise: Customizing the customer experience
via Hewlett Packard Enterprise In this edition of HPE Business Insights Studio, John Jeremiah, head of the Software Digital Research Team at Hewlett Packard Enterprise, sits down with Brian Solis, digital marketing analyst and author of X: The Experience When Business Meets Design, and Theo Priestley, an independent technology evangelist. Customer experience can be a distinguishing factor between a one-time buyer and a lifelong brand advocate. In this episode we discuss user experience in the enterprise and how delivering an exceptional customer experience can…
COMINMAG.CH: BRIAN SOLIS À LIFT
Brian Solis à LIFT via COMINMAG.CH L’agence Emakina a invité pour la seconde fois le célèbre spécialiste en digital Brian Solis à l’occasion de la conférence Lift qui se tient ces jours à Genève. Que ce soit dans la discussion en petit comité organisée par l’agence ou sur la grande scène, Brian Solis a mis en avant l’expérience client. Le web 2.0 a profondément changé la relation entre le public et les marques. S’il n’est plus besoin d’expliquer l’utilité des plateformes collaboratives, un long chemin reste toutefois à faire car…
BizBash: How to Thank Speakers in Ways They’ll Really Appreciate
By Mitra Sorrels, BizBash (Excerpt) Guest speakers and experts are an important element of conferences, fund-raisers, and other events. Their reputation and name recognition can be big selling points in pre-event marketing, and their performance at the event can make—or break—the attendees’ experience. It’s not uncommon for planners to give their presenters gifts or upgrades as a way to say thanks (beyond the contracted speaking fee, of course). But is that necessary? We asked several prominent speakers to share their preferred…
