Create an experience – Brian Solis
It’s not easy to make potential clients identify with your brand and talk about it. When you think about it, why should they? Why should anyone care? You can’t come to the world and expect everyone to start talking about your brand like it’s the greatest thing since bread came sliced. You have to do something in order to be spoken of. You have to create an experience that is talkable and shareable. This is the bottom line of this important tip from a new book by Brian Solis: “without experience architecture, your brand is leaving an incredible opportunity for meaningful engagement open to interpretation. In a connected society, impressions become expressions that influence the impressions of others. Experiences, especially intentional experiences, are more important than ever as they become a competitive advantage the more they are experienced and shared.” Give your customers a good reason to talk about you.
CRMBuyer: Creating the Right Business Culture for Success
Many executives are still not digitally literate, said Brian Solis, a principal at the Altimeter Group. Although they know they need technology in order to succeed, their own blind spots or resentments about the technology — and change in general — can deprive their organizations of the ability to capitalize on their investments.
Nova Ivica: Why Brands Should Care More About Experience #SPARKME
“EXPERIENCES ARE MORE IMPORTANT THAN PRODUCTS NOW. IN FACT, EXPERIENCES ARE PRODUCTS.” BRIAN SOLIS, ALTIMETER
Rewire: Anti-Choice Groups Use Smartphone Surveillance to Target ‘Abortion-Minded Women’ During Clinic Visits
“You can grab an uncomfortable amount of information from someone’s device and the apps they use,” said Solis. “It’s unfortunate, but any woman who plans to visit an affected Planned Parenthood, or anyone who works for Planned Parenthood, should be afraid.”
ContentStandard: What Will Mobile Marketing Look Like in the Next Decade?
“People expect businesses to design a thoughtful mobile experience that helps them go through their journey. They want businesses to understand their intent and design content, paths, and outcomes that align with the context of each moment of truth. They don’t want generic click paths, 1990s websites, marketing-speak, gimmicks, or friction.”
BFM Business: Paris, Terre D’accueil Privilégiée Des Centres D’innovation
L’ancien PDG de Cisco John Chambers et le ministre de l’Économie Emmanuel Macron lors de l’inauguration, par vidéoconférence, du Paris Cisco Innovation Research Lab, le 8 octobre 2015. – AFP – Patrick Kovarik by: Adeline Raynal, BFM Business (Excerpt) Un rapport récemment publié montre combien Paris a progressé depuis quelques années en matière d’accueil de l’innovation. L’ambition portée depuis deux ans par Axelle Lemaire pour faire briller la France sur le terrain de l’innovation portera-t-elle ses fruits? La capitale française a…
Blue Chip: Ocho ideas sobre innovación de la mano de Brian Solis
Brian Solis en el evento. Fuente: Agencia Evoca by: Ignacio G.R. Gavilán, Blue Chip El pasado Viernes 27 tuve la oportunidad de asistir en el Centro de Innovación del BBVA a una jornada organizada por la unidad de Digital Business de Oracle donde se presentó el concepto de Enterprise as a Service (EaaS) del que hablaremos en un próximo post. Uno de los ponentes, probablemente el de más renombre internacional, fue Brian Solis, quien llevó a cabo una ponencia titulada ‘Innovations…
.ME: 5 Quotes From Brian Solis’s Keynote We Can All Get Inspired By
In his keynote, Brian noted that you need to view the people to whom you’re marketing as you view yourself. These people are real people, and aren’t just random clicks, and treating them as such can lead you to great business success.
Customer Experience Network: Pioneering Connected Customer Experiences is at the Heart of Digital Transformation
We live in a time of digital Darwinism, an era when technology and its impact on business and society is constant with varying, but inevitable, degrees of disruption. The thing about digital Darwinism is that it plays out differently in the case of each industry and each organisation. It’s less about the origin of the species and more about its fate as digital Darwinism is enlivened through changes in people (your customers, employees and stakeholders) and how markets are advancing as a result. Survival takes an intentional, informed effort to drive business evolution and modernization. But to thrive, takes something more.
PostBeyond: 5 Questions on Digital Transformation with Brian Solis
When you invest in technology and expertise for reasons other than being competitive, it shifts the perception and definition of success. This shift in perspective shifts even to what it means to “work.” It gives way for a new culture that’s entirely human-centered.
