Vonage’s Breanna Kuhl and Salesforce’s Brian Solis will share how to close the gaps in your customer experience for a digital-first Novel Economy at Dreamforce 22. The Digital-First Novel Economy: Blurring the line between physical and digital experiences We’re in a novel economy, a time without a playbook. Organizations and customers are accelerating digital transformations. With change comes new behaviors, expectations, and standards for engagement. In the last two years, approximately 90% of consumers have switched brands and plan to incorporate…
Brian Solis Keynotes Industrial Grade Innovation Conference Hosted by The Association of Union Constructors
Brian Solis shared his vision for the future of business model innovation in the construction and maintenance industries. at the Industrial Grade Innovation conference and expo. Pictures from the event are on Flickr. The Association of Union Constructors (TAUC), a national trade association based in Arlington, VA and representing over 1,800 construction firms in the United States, is holding its fifth annual Industrial Grade Innovation (IGI) Conference and Expo at The Broadmoor Resort and Spa in beautiful Colorado Springs, CO…
Enterprise Times: 15 key statistics from Salesforce’s State of Connected Customer Report
via Roy Edwards, Enterprise Times Salesforce’s State of Connected Customer Report provides insights from 17,000 consumers and business buyers on the new customer engagement landscape. The Trust-based economy moves to the forefront 88% of customers believe trust becomes more important in times of change. Research from Edelman points to business as a “stabilising force,” while institutions like government and media are eyed with increasing suspicion. Given their inherent opt-in nature, transactions are at risk without a baseline of confidence that…
Corporate Leaders are Missing Important Digital Skills
Writing for Learning Solutions, Pamela Hole explores the rising digital divide in the C-Suite. In fact, fewer than a third of digital leaders rate themselves as “effective in digital acumen” according to the DDI Global Leadership Forecast. This gap is bad for business. “The world’s most digitally mature companies lead all other companies in value creation. They also have proved much more resilient during the crisis,” research by the Boston Consulting Group found. Forbes underscores the need for leaders to become digitally savvy: “Executives…
Why Web 3.0 Will Rewrite the Business Playbook: An Interview withBrad Howarth, CMO Australia
Original article written by Brad Howarth, CMO What an extreme honor it was to visit Melbourne and Sydney after all this time. Following my presentation at the Salesforce Retail and Consumer Goods Industries Summit, I met with my new friend Brad Howarth of CMO Magazine. Over the course of one hour, we explored everything from the future of brands, the new role of marketing in 2030 organizations, and of course, the rising world of Web3 (Web 3.0), the next iteration…
Technology, Adaptation, and the Future of Employee Experience with Nathalie Nahai
My dear friend Nathalie Nahai invited me on her popular podcast, The Hive, to discuss her new book and the future of tech, resilience, and leadership. I’d like to share that conversation with you here. Today I speak with the inimitable Brian Solis, a world-renowned digital anthropologist and futurist. An award-winning author and global keynote speaker, Brian’s research, advisory and presentations humanise the relationship between disruptive innovation and its impact on institutions, markets and societies. He not only helps audiences…
Brian Solis to Keynote the International Council for Shopping Centers (ICSC) Conference in DC, September 2022
Brian Solis has been recruited for a second time in two years to keynote the International Council of Shopping Centers (ICSC) event. This time, Brian will share his vision for hybrid retail and the marketplaces industry. The event will take place September 14-15, 2022 in National Harbor, Maryland. To learn more about the event, please click here.
The importance of retail experience design; Designing a valuable retail experience
via Lauren Mathews, LEAP Author Lauren Mathews explores the importance of total experience innovation in a hybrid world. Solis’ book, X: The Experience When Business Meets Design, couldn’t be more timely. In her article, she writes… 90% of purchases are researched online before being made in-store. Customers expect a memorable experience when shopping in stores. A retail store experience brings a brand’s story and values to life. But retailers can’t rely on Instagrammable moments and digital screens alone to make their stores…
The CMO’s Guide to Understanding the Future of Brands, Consumers, and Community in a Web3 World
Buckle up, marketers. You are in a front row seat on a ride to the next revolutionary iteration of the internet: Web3. Conceptually, Web3 is a decentralized, permissionless, trustless internet experience—not requiring the support of a trusted intermediary—that employs peer-to-peer interaction and meritocracy to put power and ownership in the hands of individuals rather than centralized entities. It’s envisioned as a digital space where services are operated, owned, and improved upon by communities of users. Concretely, Web3 is a new…
Seth Godin and Brian Solis Discuss How to Make Your Brand More Trustworthy
by Ari Bendersky for Salesforce 360 A key to building more trust with customers? Be more human. Marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis offer their take on how to build customer trust. For many companies, being seen as trustworthy by customers is an ultimate goal. But what does it really mean to have trust and build trust with customers? In a recent conversation on the Blazing Trails podcast, marketing guru Seth Godin and…
