The Royal Gazette quotes Brian Solis in its article about the ROI of AI in business written by Jessie Moniz Hardy. 🙏 Ninety-five per cent of enterprises that have invested in generative artificial intelligence have yet to make any profit from it, according to a new study from the Massachusetts Institute of Technology. The report suggested that the AI revolution in most corporations is happening successfully at an individual employee level with tools such as ChatGPT and Microsoftās Copilot, but…
AI Adoption is an Act of Self-Disruption: An Interview with Invisible Machines
Brian Solis, is a digital anthropologist and futurist who serves as the Head of Global Innovation at ServiceNow and is the former Head of Global Innovation at Salesforce. Brian is a bestselling author of Mindshift, which helps leaders learn how to see emerging trends, harness disruptive forces, and use them to fuel growth. Brian joins Robb and Josh, the authors of Invisible Machines, to talk with us about the importance of self-disruption in AI adoption. With so many genAI projects…
Innolead Interviews Brian Solis: Using AI to Support Innovation (and Iteration) at ServiceNow
Every company says they ādo AI.ā Few can show meaningful outcomes. Weāve been intentional aboutĀ iterationĀ andĀ innovation. Iteration makes yesterdayās work more efficient.Ā Innovation creates new value.💡Ā When you separate the two, you can measure cost takeout and progress…and prioritize what matters. If youāre leading transformation, ask: are your AI investments making yesterday cheaperā¦or creating tomorrowās value? Please read this awesome piece by Dawn Kawamoto for InnoLead and let’s talk about where your org sits on the AI iterationāinnovation curve. Using AI to Support…
What Sets AI Pacesetters Apart? An Executiveās Guide To Advancing Enterprise AI
From 2023-2024, I studied how companies were and weren’t evolving in their adoption of generative AI. That research led to a framework for tracking enterprise AI maturity across eight pillars: Vision and Strategy Leadership Data Governance AI Governance Talent, Skills, and Development Workflows Responsible AI Measures In partnership with Richard Murphy and RenĆ© Stranghoner, we turned a large and complicated spreadsheet into what ultimately became the ServiceNow AI Index. Launched initially in 2024 and again in 2025, we now have…
What Would AI Do? Rethinking Transformation from Procurement to the Enterprise at DPW
Live from the floor of DPW in New York, I had the privilege of joining my long-time friend Mark Perera on the DPW podcast. We explored the future of technology, business, and leadership, while also looking back to our roots in Silicon Valley during the rise of Web 1.0, Web 2.0, Social Media, and smartphones. What made it truly special wasnāt just the set, it was the conversations I had with procurement leaders, innovators, and partners before stepping up to…
Brian Solis to Explore How CEOs Should Navigate AI To Build the Organization of the Future, Today
Brian Solis is beyond excited to represent ServiceNow on stage at the prestigious Global Peter Drucker Forum. The theme for this year is, “Leadership: All Hands on Deck.” It’s indeed the moment to retire the “business as usual” playbook and start thinking AI-Forward. He will participate in an exclusive conversation with Johan Roos to explore the new C-Suite and the future of leadership. Please join him and an entire cast of some of the most innovative, academic, and creative thinkers!…
Brian Solis to Present at MetLife’s Triangle TechX (TTX) Event
Metlife just announced that Brian Solis will present on AI business model innovation at Triangle TechX (TTX). The theme for this year’s event is “Agility Unleashed: Embracing STEM Innovation at Light Speed.” Registration is free! Please sign-up here. Live and virtual opportunities are available!
Igniting AI Transformation: How to Future-Proof Your Company in the Age of AI
Technology moves at its own pace, adoption moves at the pace of culture.Ā I joined Deloitteās AI Ignition podcast with Beena Ammanath, Executive Director, Deloitte Global AI Institute, to talk about why AI feels different from past waves of technology, what it asks of leaders, and how we can turn disruption into a competitive advantage. Beena opened by reminding us of a simple truth from Deloitteās research: ātechnology moves at its own pace, but the adoption of the technology in…
Brian Solis Selected as Featured Speaker at SXSW Sydney 2025
Brian Solis is excited to announce that he’s joining SXSW Sydney 14 October. His session: āAI as the Mindshift for a New Leadership Paradigmā is open to all who welcome the opportunity to explore how AI unlocks new paths forward. Please add his session to your agenda.
Brian Solis Joins Be Customer Led Podcast to Reimagine Customer Experience in the Age of AI
In this episode, we welcome Brian Solis, Head of Global Innovation at ServiceNow, a nine-time best-selling author, keynote speaker, and digital futurist. Starting the conversation, Brian shares the inspiration behind his latest book, āMindshiftā, and emphasizes the importance of empathy and a truly customer-centric mindset. Through examples from Amazon, Disney, and IKEA, Brian illustrates how organizations can create meaningful and memorable experiences that drive both loyalty and growth. The conversation also explores the evolving role of AI, shifting from automation…









