A New Year is upon us and I think I’ll start off the New Year with a rededication to the Social Media Release (SMR), the Social Media Club, and why the hell all of this will matter to marketing, communications and PR professionals this year. The truth is that somewhere along the way, a few of those who “got it” embraced it as their own, those who are just now learning about it are “not getting” it, and a few…
CES Snapshot – Sands Expo Center
CES continued to overload the senses forcing me to allocate my budget in 2007 to buy half of everything I saw once it all hits the market. This time I took a 15 minute shuttle ride over to the Sands Expo Center where I was able to have a more relaxed show experience. The Adult Entertainment Expo was also at the Sands Very Cool and Ultra Thin Graphics Tablets from Adesso. Also, Check the Adesso Cyberpad – it is a…
CES 2007 Snapshot
CES 2007 is the electronics event of the year and there are no signs of slowing down. The sheer volume of companies, new electronics, gadget lovers, deal makers and media is deafening and entrancing. Some of the more fascinating elements about CES that you probably won’t read anywhere but here, pertain to the socialization of information and not so much the technology and gadgets themselves. CES has a global audience and a global attendance. And, for five days, we all…
CES Welcomes Bloggers – Changes the Future of Event Marketing
CES is celebrating its 40th anniversary and the enthusiasm and energy are at its greatest levels ever. Why? Because for a 40 year old show, CES is still making headlines – and I’m not just talking about the latest in electronics or gadgets either. This year, CES recognized bloggers as legitimate media. Finally…a huge validation for citizen media. This year, CES contracted the folks behind the behind Business Blogging Summit to screen and qualify bloggers for official media credentials. Why…
What Happens at CES Stays on the Blogosphere
I’ve been quiet this week, not because of the lack of topics to discuss, but mostly buried in preparations for about 16 product launches at CES. Watch the FW page for all of the launch news…we created a special pipeline just to get everything out there.
Social Media is Not Dead
Rather than address the blogosphere with brilliant rhetoric and clarity regarding the Ferrari Incident, instead, Steve Rubel has declared Social Media Dead. Perhaps he’s merely tapping into the power of social media to spark controversy to displace the conversation on Techmeme, or, just maybe, he really does believe that “social” or any other category preceding the word “media” is dead. Jeremy Pepper calls it “Crisis Blogging to Defeat a Meme.” Open the Dialogue captures it with, “What strikes me most…
Time Magazine, Web 2.0 and You
Nevermind Sacha Baron Cohen’s ability to make us laugh while holding up a mirror to our ugliest traits, Al Gore’s exposing platform to get millions inspired about environment, Sir Bono’s tireless work in Africa, Michael J. Fox’s spotlight on stem cell politics, Time Magazine’s person of the year this year is “you” or “us” depending on how you look at it. Let’s be clear. There is bottomless well of assholes around the world to spotlight and blame for the many…
San Francisco NewTech Meetup – December 2006
With over 700 members, the SF NewTech Meetup continues to gain in popularity as the Bay Area geekdom enjoys its forum for having new tech demoed directly to them each and every month. SF Win, Silicon Valley Newtech, among others provide a venue for emerging companies to reach a sampling of their target demographic, without having to exhibit at an expensive Web 2.0-style conference. Held at CNET on Second St. in San Francisco, SFNT hosted a crowd of about 100…
December Silicon Valley NewTech Meetup
With over 100 people in attendance, the Silicon Valley NewTech Meetup continues to run strong. Entrepreneurs, VCs, IT professionals, bloggers all congregate each month to not only network with one another, but to also see the latest in the online frontier. First up… boorah.com – Eric Moyer, co-founder Boorah.com makes it easy to find a great restaurant by presenting a summary of user and professional reviews in a way that has never been done before. The service offers a unique,…
Engage or Die! ROI vs. ROP in Social Media
This isn’t an attempt at sensationalism, this is a clear message for all businesses, in every market – Engage or die! If you don’t, you’re competition will. Those who engage with customers and markets will cultivate loyalty in ways never before possible. Traditional marketers will lose, unless they embrace new media. The key however, is finding ways to measure everything in ways that mean something at every level of corporate communications. In any given day, I will sell, evangelize, educate,…
