The role of influence is changing and diversifying and with it, the rules and responsibilities of engagement are also reshaping. While PR, analyst, and investor relations were clear yesterday, the rise of new influencers, tastemakers and authoritative users and customers becomes both pervasive and uncertain. As such, new opportunities for engagement emerge; creating new opportunities for cultivating distributed relationships. However, each new connection requires management, a support infrastructure, including a dedicated host. The democratization of content production, publishing and distribution…
The Rapid Evolution of Search
Source Over the past several weeks, leaders in the search industry launched an aggressive, very public series of campaigns designed to capture the elusive future of search mind and market share. The accelerated evolution of “real-time” search, introduced to us mostly through the adoption of Summize, which was eventually acquired to now serve as Twitter search, inspired both Google and Bing to release new iterations of its search engine to now include live Twitter results. Bing also announced a deal with Facebook to include status…
Our Journey Defines Our Future in Social Media
Source: ShutterStock What follows is my opening address to the Social Media World Forum… As we look ahead to 2010 in the world of social media, we should first stop to appreciate how far we’ve come in this journey to new found relevance and presence. Social media served as a great equalizer. The technology and the corresponding networks that freely connected us, democratized the ability to publish and share content, weave more meaningful relationships, as well reset the ecosystem for…
Do Twitter’s Trending Topics Signify What’s Important to You?
Source On Twitter, trending topics offer a glimpse into the behavior and common interests of everyday users – as governed by time and attention. Prevailing themes represent the culmination of popular focal points that unveil characteristics of varying groups of users that transform and scale with events and trends. The question is, do trending topics symbolize the topics that are relevant to you? If trending topics collectively represent the state of conversations on Twitter, then perhaps “the wisdom of the…
Rumors of the Death of Blogs are Greatly Exaggerated
Source: feministing Each year at Blogworld Expo, Technorati CEO Richard Jalichandra presents The State of the Blogosphere as one of the event’s prestigious keynotes. For those who are unfamiliar with Technorati, it serves as a directory and search engine for the blogosphere as well as a benchmark for the ranking of blogs worldwide. While there has been much discussion about the relevance and even demise of blogs as the statusphere and micro updates gained traction in addition to earning prominence…
RT @Twitter: New Retweet Feature Goes Live
Source: Twitter This is breaking news at the moment, therefore this post will update as new information trickles in. Twitter is making good on its recent promise to introduce new features to bring users back to Twitter.com. Similar to the way that it rolled out Lists, Twitter is incrementally releasing its new Retweet feature initially previewed in August 2009. As described by @Biz, co-founder of Twitter: Retweet is a button that makes forwarding a particularly interesting tweet to all your…
Social Media Influencers are not Traditional Influencers
Source Guest post by Damien Basille, follow him on Twitter | Read his blog As more and more brands are moving all of their ad spend online, defining how influence affects their return on investment is necessary and must be done as soon as possible. While some are making inroads to define these calculations many are overlooking the fact that influence affects everything. Without factoring in the real issue of different types of influence you run into a number of…
Twitter Releases New Widget for Lists
Twitter recently expanded its new Lists service to users network-wide and in doing so, injected a sense of excitement, confusion, and also utility. Lists represent a significant milestone for Twitter as it transcends asynchronous conversations and and broadcast messages into a form of intelligence gathering, education, entertainment, and news. Twitter Lists are also stirring controversy as many believe that it sets the foundation for a new level of establishing a metric for influence. Whereas prominence was measured by the number…
The Competition for Your Social Graph
This is the unabridged version of my current contribution to TechCrunch, “In The Fight Between Facebook And Twitter, Which One’s The Mac And Which One’s The PC?“ Source Facebook is much more than a social network. Twitter is much more than an information network or serendipity engine. Each represent a dashboard for your attention, a foundation for conversations and collaboration, and a matrix for your social graph and contextual relationships. In other words, Facebook and Twitter essentially represent the entrée…
The Future of the Social Web
Source: Shutterstock Prior to leaving Forrester to join Altimeter Group, Jeremiah Owyang, along with Josh Bernoff, Cynthia N. Pflaum, and Emily Bowen, published a report that attempted to bring the future of the Social Web into focus. If we viewed the content of his research as a social object, the conversations that would transpire could in fact expedite the development and implementation of the most valuable predictions and observations contained within. The first part of the report observes the state…
