If you follow my work, you’ve probably learned that I’m becoming increasingly fond of web video. As an author, I am fascinated by the different channels and new media opportunities that have been thrust upon the world of book marketing. Over the years, I often considered how to create book-related videos that provided viewers with something beyond a traditional promo or standard author introduction. While important, they weren’t necessarily conducive for social sharing. A few years ago, I was introduced…
The 5 Pillars of New Media Strategy: There is no box!
I often share my thoughts to help global brands and enterprise organizations. But with this article, I would like to talk to the broader group of business professionals without reference to the size and shape of your company. Here and in many other media outlets, networks, and blogs around the web, social media is one of the most prevalent subjects in business today. While advice is everywhere, advice is becoming a commodity. Insight however, is precious. Let’s take this time…
Announcing my next book: What’s the Future of Business?
It is with great pleasure that I share with you the details of my next book published again by Wiley, What’s the Future of Business: Changing the way businesses create experiences. The book debut at SXSW on March 8th and will be officially available in stores on March 11th. What’s the Future of Business is not a question. It’s an answer. This new book continues where my last book, The End of Business as Usual, left off. What’s the Future of…
Social media is not your saving grace: Experiences should first be defined and supported
Social media experts will tell you, and they’ll make a pretty good case too, that it is the golden key to unlocking meaningful customer relationships and the gateway to surprising and delighting them over time. So how does social media do this? Well all it takes is to listen, be part of the conversation, curate great content, run native advertisements, and oh yeah, be transparent and authentic. Done and done. Well, wrong and wrong. Social media isn’t going to save…
Mitigating Risk in Social Media Engagement
Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK – Part 4 in a series There are a lot of articles out there about what to do for your company’s social media strategy. However, there is limited information about how to train the employees that are actually representing your company on social channels. And because social media is such an open and public place, your company is potentially at risk every time your employees engage in social campaigns. At ARAMARK, a multi-billion…
How Social Media is Sparking Organizational Transformation
It is with great pleasure that I share with you some exciting and hopefully helpful news. Salesforce and Altimeter Group recently collaborated on a special project to help executives understand the real impact of social media and in turn how to lead meaningful and lucrative transformation. The result is The Little Blue Book of Social Transformation, a free ebook that outlines 20 principles to lead change. It is available today as a complimentary download here. Now, the backstory… Executives are…
We are now a society of multi-taskers and multi-screeners
We are a nation of multi-taskers. As you read this, you’re either doing something else, or this is the “something else” you’re doing while your work on other projects or relax in front of another device. Not only are we multi-taskers, we’re also multi-screeners. Whether it’s a smartphone, tablet, PC/laptop, TV or something other device, we’re consuming, creating, and curating content across multiple devices, often at the same time. It seems that we’re rewiring our brains simply by how we…
The Human Algorithm: Redefining the Value of Data
The onslaught of real-time social, local, mobile (SoLoMo) technology is nothing short of overwhelming. Besides the gadgets, apps, social networks and appliances that continue to emerge, the pace of innovation is only outdone by the volumes of data that each produce. Everything we share, everywhere we go, everything we say and everyone we follow or connect with, generates valuable information that can be used to improve consumer experiences and ultimately improve products and services. While the amount of personal and…
Social Media as the Next Web
Source: GapingVoid “The World Wide Web is the universe of network-accessible information, an embodiment of human knowledge.” – Tim Berners-Lee, Web inventor, founder, the World Wide Web Consortium (W3C), source For years now, we’ve talked about the evolution of Web 2.0 and an era of a more open and social web. Certainly the web has become social. As to whether or not it’s more open, well that’s for a later discussion. With our time together now, I’d like to explore the…
This is the End of Business as Usual and the Beginning of a New Era of Relevance
Photo taken 11/19/12 using an iPhone5 at St Kilda Beach, Melbourne Australia The Times They Are A-Changin’ Come gather ’round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You’ll be drenched to the bone If your time to you Is worth savin’ Then you better start swimmin’ Or you’ll sink like a stone For the times they are a-changin’. – Bob Dylan I’m sure you are wondering why I chose…
