Following my presentation at Adobe Summit, I sat down with CMO.com‘s Giselle Abramovich (also my dear friend) back stage to discuss the importance of experience design and the future of brand in a digital economy. I also got to share the inspiration behind, X: The Experience When Business Meets Design. In this in-depth interview, we also explored my research, work and ideas about how every company should re-imagine brand for an era of digital Darwinism. The questions and answers cover…
The End of Business as Usual Rewire the Way You Work to Succeed in the Consumer Revolution – GetAbstract
For those who don’t have the time to read an entire book, but still need the benefits of doing so, I present to you…GetAbstract. I’m proud to announce that The End of Business as Usual Rewire the Way You Work to Succeed in the Consumer Revolution is now available, along with X, WTF, Engage!, and others! — Before the Internet and social media, consumers who didn’t like a store told a few friends, sent an angry letter or just never…
Customers Don’t Care About Employee Experience When It Comes to CX
Customers don’t care about the realities of our business, its limitations, risk averse culture, regulations, politics, etc. The customer’s experience must begin with the experience customer have and ultimately the experience they should have. Credit: Biz Advisory Group
e-Mobility and The Future of Transportation – #EnelFocusOn in Rome
The future of e-mobility (full presentation on demand) Our climate is changing. Some of the manmade causes that are accelerating these changes can be reduced or possibly reversed with notable, some not insignificant changes in our lifestyle. Obviously some are easier than others but nonetheless important. Without getting into the politics or the science of climate change, I do want to share an experience about one of the many areas of innovation aimed to curb it, eMobility. As Tesla Found Elon…
A Visual Journey of What it Means to Lifescale and Live a More Creative, Productive and Happy Life
Dani Saveker is Global CEO and Founder of The GLAS Group, an organization that offers a simple and effective framework that enables you to do better, be better and feel better in all aspects of life. Dani is also a talented artist who began publishing her Visual Synopses in 2018. She has an incredible thirst for learning and development and so her drawings not only look stunning but seek to capture the messages of some of the world’s greatest thought leaders…
Innovation Starts When You Step Outside Your Comfort Zone
Chase Jarvis is a long-time friend. A real friend. He’s also someone I deeply admire. His talents as a photographer, online persona, speaker, director and human being are raw and next level (check out his new book Creative Calling!) A few years ago, we spent some time together in Austin to talk about innovation and experience design. To this day, it is still one of my all-time favorite conversations. One of the reasons I’m sharing this post after all this…
How Hyundai is Driving CX Innovation by Connecting Customers to Dealerships Via Mobile-First Journeys
New Hyundai store in Bluewater Shopping CentreToday’s customer is more connected, informed and empowered than ever before. They expect information and services on-demand and they increasingly expect personalized engagement regardless of channel. Customers value modern experiences that are seamless, efficient and assistive across their devices and many times this is the deciding factor of which brand to purchase. For those of us who have recently been in the market for a new car, researching a big decision like that is…
The Much Overdue Rise of Experience and Service Innovation
The number of fantastic experiences we have with businesses in moments of truth, usually in time of need and help, are so isolated, that we tend to remember and talk about them over and over again. Most of the time, when we need support, the cumulative experience is nothing short of abysmal. In most cases, we have to schedule time and work up the nerve to contact the companies we give money to just to gain some level of already expected…
As an Author on Innovation and Digital Darwinism, I Realized that I Needed to Upgrade My Work
As someone who studies the impact of innovative technologies on markets and societies, I found it ironic to write books on the subject that were strongly rooted in traditional channel formats. I struggled with the paradox of urging people to challenge conventions when I clearly couldn’t follow suit. So, going back to the my first solo book, ENGAGE!, in 2010, and with every book following, I borrowed from iconic Hollywood trailers to promote each title. But the books themselves, were still…
WTF!? What’s the Future of Business: Changing the Way Businesses Create Experiences
It’s amazing what you discover after sorting through years of files just waiting for attention… GetAbstract takes great books and summarizes them for today’s busy executives and entrepreneurs. One such book is, What’s the Future of Business aka WTF. For those who do not want the rich visual and immersive analog experience, GetAbstract has done the hard work for you. There’s also an audio summary available (click the mp3 icon). And, while you’re there, it seems I have an entire…
