via @Keara Dowd, BizTech These are the leading voices on the hottest trends affecting small businesses today. After a year full of disruptions and an explosion of new trends, small businesses are settling into a new working routine. This includes a remote workforce that will need to collaborate with onsite employees, a human resources department tech savvy enough to build company culture remotely and a growing emphasis on data, artificial intelligence and the Internet of Things. What’s more, small businesses…
Five Cybersecurity Experts on Protecting Your Brand on Social Media
via Safeguard Cyber For many businesses, the use of social media and collaboration apps is essential for staying connected to customers and employees alike. From Facebook to LinkedIn to Slack, these apps let us connect on any device and are especially important in the new age of remote work. Every business needs social media. It’s a critical part of transacting in the modern world, whether you’re selling on Facebook or networking on LinkedIn. And while social media is critical to…
The Future of Retail is Now: The Shift to Digital-First, Customer-Centered Engagement
To meet post-pandemic expectations, retailers are challenged with transforming their operations, accelerating digital transformation, and modernizing their workforce management strategies to better empower their service agents and store associates. With 80% of customers agreeing that experience is as important as product or service, it’s imperative that you take a customer-first approach to enhance your customers’ end-to-end shopping experience and achieve new levels of loyalty. Becoming a digital-first business is a commitment to your customers. Leveraging data to understand shopper habits…
Salesforce Canada Explores the Future CMO with Seth Godin and Brian Solis
The Future CMO: Driving the Seamless Customer Experience, June 16 2021 – LINK The role of CMOs globally has been on a continuous path of transformation. The digital era has created new ways for businesses to connect with audiences on a deeper level, and in turn deliver more seamless, personalized customer experiences at scale. Today’s CMO is uniting brand, sales, commerce, service, and loyalty to own the end-to-end customer journey. Join Seth Godin, Brian Solis, and Canadian business leaders as they…
Principles for Thriving in a Post-Pandemic Economy
What is the Novel Economy and Generation-N and why is it important in a post-pandemic economy? Tune in for this Global Masterclass featuring Brian Solis, a world-renowned digital anthropologist and futurist who serves as Global Innovation Evangelist at Salesforce. Brian is an 8x best-selling author and international keynote speaker. Over the past 20 years, he has dedicated his work to understanding innovation and digital transformation. Following the disruption brought by the COVID-19 pandemic, global businesses are squinting their eyes through…
Transforming The Employee Experience
In today’s new world of work, we have seen a big increase in the requirement for remote working solutions. But it’s not just about being able to connect remotely. Employees need the technology to enable them thrive, remain productive and engaged. The right tools make the business run better. Industry research shows that those who have enhanced flexibility in how, when, and where they work are 60 to 80 percent more productive than those who lack that flexibility. By enabling…
Growing your business in today’s all-digital, work-from-anywhere world
I’ve been spending quite a bit of time with the Salesforce Canada team. Recently, I had a chance to present at the #PathToGrowth LIVE series along with a stellar cast: Joe Mimran, Founder, Club Monaco & Joe Fresh Jaldeep Pandya, Sr. Manager Business Transformation, Honda Canada Zahra Al-Harazi, Purpose-Driven Leadership Expert & Entrepreneur, Skillit Amber Mac, President, AmberMac Media Inc. Our theme was not only growth, but also innovation in customer experience and employee empowerment. The world has changed and…
How Government Organizations Have to Make Up For Lost Time in Marketing Innovation
In this session from the 2020 GovComms Festival, we hear from Brian Solis, the Global Chief Evangelist for Salesforce. Brian discusses how dramatically society has changed amidst the rise of personal computers, the internet, social media and smartphones. Brian talks about the top priorities of marketers, according to the sixth edition of the Salesforce State of Marketing Research report. The top three priorities that Brian identifies are: first, compliance with privacy regulation. Second, hiring and developing talent. And third, innovation…
Conga Connect Keynote: The Importance of Digital Empathy in a Digital-First World
Brian Solis will keynote Conga Connect Live 2021 along side Serena Williams and Frank Blake, Chairman of Delta Air Lines. Wow! While working digitally, it’s easy to forget we’re all human and that what we see on the screen doesn’t always reveal what people are really feeling. Brian will present on “The Importance of Digital Empathy in a Digital-First World.” Join Brian Solis, Global Innovation Evangelist at Salesforce, 8-times best-selling author, and digital anthropologist, for a discussion on how we…
5 Steps to Building Brand Loyalty in 2021 and 2022
Photo by Andrea Piacquadio from Pexels I recently had the opportunity to deliver the keynote presentation at “Digitizing Your Customer Experience” organized by Traction on Demand. My topic focused on customer enchantment in a now digital-hybrid world, “Effective, Efficient, Experiential: Building Lasting Customer Loyalty.” Following my presentation, the team at Traction on Demand, summarized the key points in an eloquent, helpful article. I wanted to share it with you here… 5 Steps to Building Brand Loyalty in 2021 For anyone…
