AInsights: Your executive-level insights making sense of the latest in generative AI… OpenAI recently introduced its o1-preview and o1-mini models. Previously rumored as Project Strawberry, o1 represents a significant advancement in generative AI evolution, designed to enhance reasoning capabilities and problem-solving skills. It consists of two main variants: o1-preview: The flagship model with deep reasoning and problem-solving abilities. o1-mini: A smaller, more efficient model optimized for code generation and technical tasks. The o1 model uses “Chain-of-Thought (CoT) reasoning in 01…
Brian Solis’ Keynote Helps Leaders Reimagine Their Business in an AI-First World
Will Artificial Intelligence Outpace Human Genius? Here’s a quick take from a recent keynote in Italy… The truth is that no leader has experienced a technology like genAI before, one that performs tasks as well as or better than humans. What’s clear, we have now catapulted toward a post-digital transformation era. AI has forever changed the trajectory of business evolution, putting ‘business as usual’ in the rearview mirror. Leaders now face an entirely new set of prospects and challenges that…
2024 is Expected to Be the Year of Drone Delivery
UPDATED 2024 is expected to be the year when drone delivery finally takes flight. What’s different about this year? Well, most regulatory hurdles have been cleared, opening the door for retailers, medical centers, and logistics platforms to start offering drone delivery. During testing, visual spotters were required every mile. Last Fall, the FAA authorized some drone operators to fly BVLOS (beyond visual line of sight). Now, companies such as Zipline, Wing, DroneUp, and Amazon are about to take off. The…
Enterprise Times: 15 key statistics from Salesforce’s State of Connected Customer Report
via Roy Edwards, Enterprise Times Salesforce’s State of Connected Customer Report provides insights from 17,000 consumers and business buyers on the new customer engagement landscape. The Trust-based economy moves to the forefront 88% of customers believe trust becomes more important in times of change. Research from Edelman points to business as a “stabilising force,” while institutions like government and media are eyed with increasing suspicion. Given their inherent opt-in nature, transactions are at risk without a baseline of confidence that…
Why Web 3.0 Will Rewrite the Business Playbook: An Interview withBrad Howarth, CMO Australia
Original article written by Brad Howarth, CMO What an extreme honor it was to visit Melbourne and Sydney after all this time. Following my presentation at the Salesforce Retail and Consumer Goods Industries Summit, I met with my new friend Brad Howarth of CMO Magazine. Over the course of one hour, we explored everything from the future of brands, the new role of marketing in 2030 organizations, and of course, the rising world of Web3 (Web 3.0), the next iteration…
Podcast: The Future of Global Retail
In this episode, Retail Doctor Group welcomes Brian Solis, a global innovation evangelist from Salesforce, from the US to discuss the changes in the global retail sector, particularly shoppers’ behaviours, that are accelerated by the pandemic. Brian Solis and our CEO Brian Walker will together explore emerging concepts such as “Shopping at the edge” and how retailers can apply new technology and insights to maximize engagement at all touchpoints on the customer journey. We hope you enjoy the session.
ANA: How Do Marketers Express Digital Empathy?
via ANA Champions of Growth podcast, Matthew Schwart, host Empathy-based marketing has become a growing part of the conversation among brands and organizations looking to engage their audiences more effectively and strengthen relationships. But with an online-first marketing strategy how do companies practice so-called digital empathy? And how do you see the world through another person’s eyes via an algorithm? Brian Solis, VP-global innovation evangelist at Salesforce, refers to digital empathy as the “love language.” It’s the subject line in…
More Intelligent Tomorrow: The New Economy Will Require Empathy
Henry Ford famously said, “If you always do what you’ve always done, you’ll always get what you’ve always got.” So how do you find novel approaches to solving old problems? More Intelligent Tomorrow host Dave Anderson sits down with Brian Solis to talk about interesting ways to get creative solutions to our long-standing challenges. Please listen to the full podcast here. Dave Anderson is a keynote speaker, tech evangelist, and podcast host with a refreshing perspective on marketing, analytics, and…
How do we make customer-centricity more than a tagline?
Business as a construct needs a reset! And our current disruption is that moment. In this special Salesforce Executive Conversation, VP and global innovation evangelist Brian Solis and Leandro Perez, Vice President of Marketing for Salesforce Asia Pacific, explain the new mindset required for true customer-centricity, and how humanizing technology can put the magic back into customer service. Everything is different from the way we used to work yesterday. When we innovate by creating new value, using service to get…
Reimagining the future of marketing and why CMOs will drive business growth in the future
COVID-19 overturned lives and livelihoods across the globe, forcing people to find new ways of working, shopping, and playing. Homebound consumers abandoned deep-seated shopping habits overnight, going online in droves and compressing a decade’s worth of digital adoption into months. Although businesses responded quickly to a flood of new online customers, they faced unprecedented disruption, with a staggering 75 percent of consumers trying new brands, products, and channels. These seismic shifts are transforming the role of marketers and marketing, and…
