I lost a fight with the sidewalk the night before my talk at SXSW. Not exactly the kind of opening line you script for your first SXSW keynote in seven years, but there I was in Austin, cut-up but grateful and energized to be back on that stage talking about something that matters more than most leaders realize right now. The talk was called “Augmented IQ: Scaling Human + AI Potential.” It built on a simple but urgent thesis: the…
The Companies That Win With AI Won’t Just Cut Costs, They’ll Redesign Work
Based on interviews in May 2025 and subsequent, more detailed,, and repeated warnings in 2026, Anthropic CEO Dario Amodei has predicted that artificial intelligence could wipe out roughly 50% of all entry-level white-collar jobs within the next one to five years. Amodei is sounding the alarm to get our attention. If he’s right, leaders don’t get the luxury of debating whether disruption is coming, they’ll have to manage how it lands. Amodei’s advice is to track track where AI is…
AI Darwinism can unleash new potential of energy workforce – Enlit Magazine
Coverage of Brian’s keynote at the Baker Hughes Annual Meeting in Florence, Italy, source: Enlit, Kelvin Ross Using artificial intelligence to transform the energy sector isn’t about automation – it’s about augmentation, says Brian Solis An AI digital futurist has urged energy leaders to see the full potential of artificial intelligence and not simply use the technology to cut corners cheaply. “The future doesn’t belong to companies that use the most AI,” said Brian Solis. “It’s those who reimagine their…
7 ways AI will change the future of work by 2030: How Generative and agentic AI will rewire the enterprise and unleash human potential
Originally published in Workflow by ServiceNow How will AI change the future of work? Before we answer that, let’s talk about where we are. In just a few short years, technology leaders and workforces everywhere practically developed whiplash as a result of how fast generative AI apps have flooded the tech landscape since 2022. As of 2025, there are over 10,000 funded AI startups around the world. And since ChatGPT changed the trajectory of basically every company in November 2022, we’ve witnessed…
The Next Shift: From Workflows to Outcomes in the Agentic Age
When I sat down with Jaeden Schaefer on the AI Chat podcast, we didn’t talk about the latest AI trends, instead, we talked about a deeper inflection: moving from pilots that keep AI in a corner of the enterprise to agentic, end-to-end flows that actually do the work, learn from it, and elevate what people are free to do next. Join host Jaeden Schafer as he welcomes Brian Solis, Head of Global Innovation at ServiceNow, to discuss the transformative power…
fastforward: Becoming an AI-first business requires a total organizational mindshift, an interview with Brian Solis
Ron Miller and Brian Solis explored what it means to be an AI-first company moving forward for fastforward, powered by boldstart… Just about every organization wants to be an AI-first company right now, but making every part of the business run on AI is easier said than done. If history’s any guide, past digital transformation efforts showed how a lack of organizational buy-in can sink even the best intentions. Brian Solis, head of global innovation at ServiceNow, and author of…
AI Will Expose Leaders Who Think Like Machines: The Future Belongs to Architects of Possibility
It’s been a dream to meet my idols, fellow peers, and also present at the Global Peter Drucker Forum. In 2024, Richard Straub and Julia Kirby made that dream a reality. And in 2024, we were just about two years into generative AI disruption that continues to disrupt enterprises and management thinking globally. I’m proud, and more than ready, to return in 2025. And in the one short year it’s been since I’ve last joined this incredible group of academics,…
Hunter S. Thompson’s Lesson for Executives Determined to Automate Their Workforce
I was thinking about the Accenture and Walmart news on AI and jobs. It reminded me of a letter Hunter S. Thompson wrote a friend reminding him the importance of purpose in our work. For power users, people are starting to “sound” like AI IRL and studies find that we’re losing our creativity and critical thinking the more we transfer brain power to gen AI. We must have purpose in AI transformation and how we work with AI and agents….
What Happens to Companies That Don’t Think Big Enough with AI?
I had the privilege of joining GoTo CMO Peter Mahoney on the Practically Tomorrow podcast. We talked about one of the most urgent, and misunderstood, topics of our time: how AI is reshaping the world of work. But this wasn’t just another conversation about automation and productivity. It was a much deeper exploration of how we need to rethink leadership, empathy, and innovation in the age of intelligent machines. “The most dangerous thing for any organization of any size is…
Designing the AI-Powered Workplace: What Workers Want, and Why It Matters
What do real workers want from AI? And how does that differ from what AI experts think? Let’s explore an insightful study recently published by Stanford University Social and Language Technologies Lab, “Future of Work with AI Agents.” Drawing on over 2,100 tasks across 104 occupations, the research compares how workers and AI experts think about automation (what AI should do on its own) and augmentation (where AI should collaborate with humans). Two groups were surveyed: 1,500 domain workers —…