I’d like to share a cool experience with you… I was recently traveling from Denver to Florida. During my layover, I noticed a reference to “X: The Experience When Business Meets Design” pop up. I clicked through and listened to a brilliant conversation between Alan Hart and Nick Horan, Global Brand Experience Lead for Vanish at Reckitt. I listened, and found myself nodding along, with a lovely sense of familiarity, on his approach to total brand, product, customer, and user experience…
Retail Therapy: At the forefront of digital transformation and customer experience with Paul Zahra, CEO of ARA
In this episode of Retail Therapy, we have the pleasure of hosting Brian Solis. Brian is a leading digital anthropologist and futurist, known for his expertise in digital transformation, customer experience, and innovation. He is currently the Global Innovation Evangelist at Salesforce, where he leverages his vast knowledge to drive thought leadership and research. Join host Paul Zahra, CEO of ARA, to delve into Brianâs unique perspectives on the ever-evolving retail industry. With over 700,000 followers on social media, Brian brings a…
Are Hotels Ready for Generation Novel? How the rise of Generation-Novel or Gen-N could transform the future of guest service
Via David Millili, CEO at LodgIQ, HospitalityNet What defines world-class guest service? Is it personalized offers or a value-driven loyalty program? Is it a timely reply sent back to an unsatisfied guest review? Is it flexible stay options or policies? Is it an engaging social media presence? Guest service can be all of these things⊠and with the demands accelerated by the pandemic, it has also become so much more. The problem with defining guest service in any singular way…
âSalesforce Commerce Cloud Innovations: Redefining How Brands Approach Their Customer Experience with Salesforce Futurist Brian Solis
Brands are in a position where they must exceed customer expectations even if the customer wasnât expecting it. No brand is safe from the need to stay one step ahead of its customers â just think of Blockbuster and Nokia. In this episode, I have a great conversation with Brian Solis, VP, Global Innovation at Salesforce. Brian is a world-renowned digital anthropologist, futurist, eight times bestselling author, and international keynote speaker. He has consistently been recognized as one of the…
A Conversation About How Automation and AI Deliver Success Now for Service Teams
Todayâs service leaders are struggling to meet growing customer expectations amid a 19% average annual turnover rate and tightening operational budgets. But Salesforce Service Cloud CEO Clara Shih and VP, Global Innovation, Brian Solis see automation and AI as a solution. On this episode they explain how you can drive growth by empowering agents to do more with less, increase efficiencies by streamlining time-intensive processes, and deliver immediate cost savings to organizations across every industry. Watch to find out more!…
Watch: The Future of Experience Design – exploring the need for human-centered experiences
Via Itamar Medeiros Brian Solis explores the need for human-centered experiences and aims to help executives shift mindsets toward the future. While everyone talks about Customer Experience (CX) as the new black, most companies miss the real opportunity to be customer-centric. They donât actually think about experiences from the perspective of the people they want to reach. Customers are evolving. Business processes and mindsets are not keeping up. As a result, theyâre limited in the ability to design experiences that…
Conoce la tendencia Phygital (DiPhy), una nueva experiencia del retail
Source: PerĂș Retail La experiencia de compra que hoy en dĂa les ofrece a los consumidores ya no es netamente fĂsica o digital, pues estos dos formatos ahora van de la mano. El contexto actual pandĂ©mico en el que se vive ha generado un cambio en el desenvolvimiento de los mercados y, ademĂĄs, ha producido que se establecieran nuevas tendencias en la comercializaciĂłn; como el Phygital, un nuevo modelo de negocio que caracteriza al sector retail, el cual une al…
From Phygital to DiPhy: The Importance of Experience in a Hybrid Future of Retail
Source: Lima Al dĂa Conoce la importancia de la experiencia Phygital en el retail, segĂșn Brian Solis Brian Solis, Experto en InnovaciĂłn Global de Salesforce, sostuvo una entrevista con PerĂș Retail en donde definiĂł la importancia de aplicar en los negocios una nueva experiencia Phygital, basada en la innovaciĂłn, para que los retailers empiecen a evolucionar y dejen atrĂĄs la idea de intentar modernizar una experiencia antigua. ÂżQuĂ© es la experiencia Phygital? El Phygital se refiere a la capacidad que…
The importance of retail experience design; Designing a valuable retail experience
via Lauren Mathews, LEAP Author Lauren Mathews explores the importance of total experience innovation in a hybrid world. Solis’ book, X: The Experience When Business Meets Design, couldn’t be more timely. In her article, she writes… 90% of purchases are researched online before being made in-store. Customers expect a memorable experience when shopping in stores. A retail store experience brings a brandâs story and values to life. But retailers canât rely on Instagrammable moments and digital screens alone to make their stores…
Seth Godin and Brian Solis Discuss How to Make Your Brand More Trustworthy
by Ari Bendersky for Salesforce 360 A key to building more trust with customers? Be more human. Marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis offer their take on how to build customer trust. For many companies, being seen as trustworthy by customers is an ultimate goal. But what does it really mean to have trust and build trust with customers? In a recent conversation on the Blazing Trails podcast, marketing guru Seth Godin and…
