AI is moving quickly into every corner of the enterprise. But I think we’re still asking questions that are far too small for the moment.

How do we automate more? How do we increase productivity? How do we reduce costs?

I recently joined Ray Wang and Vala Afshar on DisrupTV with my Infinite co-author and ServiceNow Chief Innovation Officer Dave Wright to explore a much bigger question:

What would you build if AI gave you the opportunity to rethink the business itself?

That is the premise behind Infinite: How Visionary Leaders Transform Today’s Businesses into AI-Forward Companies.

Dave and I believe we’re entering a period where competitive advantage will increasingly come from an organization’s ability to rethink how work gets done, how decisions get made, how humans and intelligent agents collaborate, and how value moves across the enterprise.

That requires moving beyond isolated AI pilots and incremental efficiency plays. It means redesigning workflows around outcomes. It means giving intelligent systems the ability to sense, reason, act, and learn within the right guardrails. And it means measuring AI not only by hours saved or headcount reduced, but by the new value, growth, intelligence, and capacity an organization creates.

This is the difference between using AI to optimize the business you have and using it to invent the business you need next.

We covered all of this and more in a wide-ranging conversation about AI-forward companies, agentic execution, the future of work, and why this moment calls for something more ambitious than transformation as usual.

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