Brian Solis was invited to keynote Baker Hughes 24th annual event in Florence, Italy, “Energizing Change.”

Featuring international energy and industry thought leaders, Brian’s plenary is scheduled for 29 January. Brian will share his vision for becoming an AI-first business and unlocking an entirely new level to compete for the future.

Closing Keynote: AI is Eating the World: How to Lead, Not Follow in an AI-First World

Since the launch of ChatGPT in November 2022, generative AI has become the world’s fast-growing technology and the subject of much debate regarding its role in reshaping our world. In this closing keynote, world-renowned futurist and best-selling author Brian Solis will share why this is the moment for leaders to reimagine organizations for an entirely new future. Solis will explore why automation is no longer the goal, but instead the norm, why augmentation will be the key to differentiation and how leaders can forge the mind shift required to unlock a new future as an AI-first exponential growth business.