A BizCommunity article recently called out the expertise of Brian Solis regarding the need for ecommerce innovation in the customer experience, highlighting 4 niche retailers utilizing strategies that are a step above.

Excerpt: Brian Solis explains that by disrupting the traditional brick-and-mortar store, mass online retail commoditised price, service and returns – ultimately convenience. But, as customer expectations evolved, these became everyday and online retailers needed to start seeking new value propositions.

Read the full article here: https://www.bizcommunity.com/Article/196/731/186072.html