At news aggregator Lexology, Farnaz Zanjani of Manatt Phelps & Phillips LLP recently wrote an overview of the 2018 VidCon conference, in particular citing Brian Solis’ keynote address.

Excerpt:

Solis explained that consumers are looking for content to help them make decisions. “When you search ‘best toothbrush for me,’ you could likely find content from your favorite influencer or brand to help you make that decision,” he stated during his panel.

Read entire article at Lexology