The Royal Gazette quotes Brian Solis in its article about the ROI of AI in business written by Jessie Moniz Hardy. 🙏
Ninety-five per cent of enterprises that have invested in generative artificial intelligence have yet to make any profit from it, according to a new study from the Massachusetts Institute of Technology.

The report suggested that the AI revolution in most corporations is happening successfully at an individual employee level with tools such as ChatGPT and Microsoft’s Copilot, but is not going well at the corporate level.

The GenAI Divide: State of AI in Business 2025 was published by MIT’s Networked AI Agents in Decentralised Architecture project, which looks at the future of generative AI.

“The hype on LinkedIn says everything has changed, but in our operations, nothing fundamental has shifted,” one manufacturing executive told NANDA.

In response to the report, some commentators have insisted that the methodology of the MIT study was wrong.

Brian Solis, the futurist writer, was one. He has said technology is not the problem — humans are.

In a post on his Instagram page, Mr Solis said corporate America is stuck in the first phase of AI adoption.

“Too many executives are focused on using AI to do the same work, but with fewer people,” he said. “That may cut costs in the short term, but it is a short-term strategy that is not transformation.”

Mr Solis said the real opportunity lies in using AI to solve problems that could not be solved before and to create new products and new lines of business.

“That is where growth lives,” he said. “That is where new demand for labour is generated and not reduced.”

Read the full article here.