The opening keynote at ISE 2025 by Brian Solis was featured in the Integrated Systems Europe Daily along with the panel he participated in following his talk.

To banish anxiety from a future completely reshaped by AI, it’s important to create new relevance rather than extending yesterday’s, according to digital analyst, author and visionary Brian Solis. He urged people to allow themselves to be disrupted, and to look at AI not with the limitations of an expert, but with the eyes of a child open to all possibilities.

As part of his ISE 2025 OpeningKeynote speech yesterday, Solis suggested setting up a daily exploratory prompting practice to rewire the brain to collaborate with AI, rather than fight against it. “We need a mindset shift to be able to see the future differently, to take AI and let it inspire us to actually think outside of the box and explore the world of the unknown.”

“Where AI becomes magical is when you expect the unexpected, where you don’t know what’s on the other side of the prompt, and you keep prompting it until you come up with something that is just incredible.”

Those waiting for someone to tell them what to do with AI are on the wrong side of innovation, he warned. With its
consumerisation, AI is the first technology that cannot be put in a “business as usual” box.

“What makes this moment so special is that there’s no playbook for how to integrate AI in our work. You get to imagine what the future looks like,” said Solis.

Panel Discussion

In the subsequent ‘Future Panel Discussion: Visions of tomorrow’ session, Solis was joined by moderator Josephine Watson, managing editor of lifestyle at TechRadar; Sarah Cox, founder and MD, Neutral Human; Fardad Zabetian, co-founder and CEO, Kudo; and digital artist Quayola, as they shared their tech visions and predictions for the world of tomorrow.

Cox described the next decade as one of accelerated communication. “Beyond providing improvements to existing technology, AI will accelerate the speed at which we receive information and personalisation to some would say
a scary level, but the digital-first generation will be the first to accept this, which I find exciting.”