When COVID-19 started to shut down the world and rock humanity to its core, the world was left without a defense mechanism or a playbook. Suddenly, everything was thrust into a “new normal” and with organizations and leaders alike scrambling to respond, to find stability, and ensure business continuity. In his research at Salesforce, Brian Solis focused on how customers (and employees) were evolving as a result of pandemic disruption and how businesses could use these real-time insights to guide organizational and digital transformation in three phases. He calls this time, not the new normal, but the Novel Economy.

In this episode of DisrupTV, Brian joins long-time friends and colleagues Vala Afshar and Ray Wang to discuss the Novel Economy and what’s next. Brian also shares what it means to be the new Global Innovation Evangelist at Salesforce.