Solis is referenced in two unique ways in a Namibia Economist article by Natasja Beyleveld called “Mirror Mirror on the wall, if I ride a skateboard will I fall? The Ultimate Moment of Truth.” The author starts the piece provocatively by saying “Architecting experience begins with empathy (Brian Solis), so stop focusing on the funnel. Or stop funneling what you want down the customer’s throat?” Later she references Solis speaking “about designing for the four moments of truth, and every…
e-Mobility and The Future of Transportation – #EnelFocusOn in Rome
The future of e-mobility (full presentation on demand) Our climate is changing. Some of the manmade causes that are accelerating these changes can be reduced or possibly reversed with notable, some not insignificant changes in our lifestyle. Obviously some are easier than others but nonetheless important. Without getting into the politics or the science of climate change, I do want to share an experience about one of the many areas of innovation aimed to curb it, eMobility. As Tesla Found Elon…
A Visual Journey of What it Means to Lifescale and Live a More Creative, Productive and Happy Life
Dani Saveker is Global CEO and Founder of The GLAS Group, an organization that offers a simple and effective framework that enables you to do better, be better and feel better in all aspects of life. Dani is also a talented artist who began publishing her Visual Synopses in 2018. She has an incredible thirst for learning and development and so her drawings not only look stunning but seek to capture the messages of some of the world’s greatest thought leaders…
Brian Solis Interviewed About Generation C by CEO and Co-Founder of GrowBiz Media
Solis is interviewed by Rieva Lesonsky, CEO and Co-Founder of GrowBiz Media, in an article posted on Bank of America’s Small Business Community site called “Generation C: Understanding how to speak to the Connected Customer.” The author starts by mentioning that Solis first introduced businesses to the “Connected Customer” in 2012, but many small businesses haven’t yet embraced Gen C. Solis says that Gen C “is not limited to one group of demographic. Demographic marketing is based on age, income,…
Innovation Starts When You Step Outside Your Comfort Zone
Chase Jarvis is a long-time friend. A real friend. He’s also someone I deeply admire. His talents as a photographer, online persona, speaker, director and human being are raw and next level (check out his new book Creative Calling!) A few years ago, we spent some time together in Austin to talk about innovation and experience design. To this day, it is still one of my all-time favorite conversations. One of the reasons I’m sharing this post after all this…
Brian Solis’ Four-Point “Moments of Truth” Concept And Fresh Consumer Insights Showcased In a MyCustomer Article
Solis is the sole subject of an article by MyCustomer Editor Chris Ward titled “Brian Solis: How To Identify Your Moments of Truth.” The subtitle reads: “Customer experience guru and Lifescale author Brian Solis shares the moments of truth that businesses should focus on to improve customer experiences and drive advocacy.” The article starts with a reference to Solis’ book What’s the Future of Business?. In that volume, he highlighted the four moments of truth that can help businesses improve…
Brian Solis Addresses Social Engineering’s Impact on Biology and our Norms and Values
Brian Solis addresses our culture of “likes,” “social media pills,” our “fake lives” on social media and our need to reset our relationship with technology in a blog post article on Singular University’s site called “Selfie-Aspiration: Social Engineering Is Changing our Biology and our Norms and Values.” Solis writes, “Our attention was hacked and monetized without thoughtful regard to the psychological, emotional, and physical impacts on our health and wellness. This isn’t sustainable. But it’s also the new normal. We…
Brian Solis Research Referenced In FUTUREiOT Article On Securing a Converged IoT-IloT Future
Solis, Altimeter and key statistics are quoted upfront in an article by Allan Tan on Futuriot titled “Securing a converged IoT-IIoT future.” The Altimeter report, 2018-2019 State of Digital Transformation, reveals that business growth remains the primary driver of digital transformation initiatives. But while market pressures like business opportunities (51%) and increased competitive pressure (41%) are high on the agenda of the C-suite, high-profile data breaches and new regulatory standards like GDPR are also providing impetus to transform (38%). Solis…
Brian Solis Interview With Hyundai CMO Dean Evans Quoted in Clickz Article
Quotes from an interview Solis did with Hyundai CMO Dean Evans are featured in a Clickz article by Jacqueline Dooley titled “How customer behavior is helping Hyundai change the buying experience.” Last August, Brian Solis, Principal Analyst at Altimeter, spoke with Dean Evans, the CMO of Hyundai Motor America to discuss how rapidly evolving customer behavior has motivated Hyundai to change their approach to selling cars. The interview with Evans was conducted for a study titled, Digital Experience Innovators: How…
Brian Solis and An Altimeter Report Referenced In a Futureiot Article On Securing a Converged IoT-IloT Future
Solis, Altimeter and key statistics are quoted upfront in an article by Allan Tan on Futuriot titled “Securing a converged IoT-IIoT future.” The Altimeter report, 2018-2019 State of Digital Transformation, reveals that business growth remains the primary driver of digital transformation initiatives. But while market pressures like business opportunities (51%) and increased competitive pressure (41%) are high on the agenda of the C-suite, high-profile data breaches and new regulatory standards like GDPR are also providing impetus to transform (38%). Solis…
