Brian Solis was recently featured in the 30 Days of Genius podcast series of Chase Jarvis Live on CreativeLive, where they discussed experience design, the topic of Brian’s book, “X: The Experience When Business Meets Design.”

Excerpt:

Today on the podcast,

• How to take inspiration from brands, people and products that are outside your industry– for example, as Brian says Starbucks isn’t looking to other coffee companies for inspiration
• We address the common misconception that innovation is synonymous with technology, and why innovation is really about understanding people- their behavior, their preferences – and finding a way to give it to them
• Brian says that simply asking “why” is one of the best ways for us to uncover friction points and get rid of them. It’s such a simple question, but so powerful.

Enjoy!  “No one achieves greatness without completely exposing themselves.”

Listen to the full episode here:  http://www.chasejarvis.com/blog/brian-solis-its-not-good-enough-to-be-good-enough/