I’m a pretty private person usually. From time to time though, I share stories about my past to help others take their next step. This is one such case. Scott Steinberg is a good friend and the other of several books including his most recent title, Make Change Work for You. We chatted recently about lessons learned over the years. I wanted to share our conversation with you here… Scott Steinberg: You’ve been tremendously successful in your career. Would you call yourself…
Report: Some Brands Go All In on Mobile; Others Suffer from Mobile Mediocrity
Consumers aren’t just going digital, they’re also becoming increasingly mobile. To them, mobile isn’t the second screen, it’s the first screen. Brands however, struggle to keep up with them and as a result, mobile strategies are off target or underwhelming. This finding among many others is the result of new research conducted by my colleague Jaimy Szymanski and me. I’m proud to announce that the report, The Inevitability of a Mobile-Only Customer Experience, is available today for immediate download. Mobile…
Brian Solis Contributes Chapter to New eBook on CX, “The 2015 Customer Experience Outlook”
Brian Solis joins CX pioneers Joe Pine, James Gilmore, Brandon Schauer, Jeanne Bliss, among other greats in Kerry Bodine’s new ebook, The 2015 Customer Experience Outlook. It is available for immediate download here. His chapter focuses on the intersection of CX and UX and shares why the future of customer experience takes Human Centered Design.
Brian Solis Joins All Star Cast in New Book “The Technology of Us”
Brian Solis is proud to be a contributing author of a new book, The Technology of Us, exploring the future of technology, business and society. He joins an amazing lineup of contributors that includes George Lucas, Don Tapscott, Don Peppers, Doc Searls, Rachel Armstrong, Janine Benyus, Erik Brynjolfsson among several other amazing minds. About the Book If automation was the mantra for technology to date, is humanization the calling for technology in the future? The Technology of Us, a…
25 Disruptive Technology Trends for 2015 – 2016
With every new year comes a landslide of predictions and trends to guide us into the new year. While the year advances, rarely do such transformative trends or changes take place in alignment with one of the top calendar apps. Not even Y2K could do so 😉 Now with that said, I was asked to present my thoughts on what lies ahead in Vegas during CES at Brand Innovators “Mega Trends” event. By the first week of January, there were…
Adweek: Is Your Company’s Digital Transformation Really Happening? [Infographic]
Adweek’s Melissa Hoffmann transformed the research of Brian Solis around the state of digital transformation into a fantastic infographic. CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear understanding of what this means and/or have mapped the digital customer journey. Solis’ study shows a disconnect between perception and reality. See the original post over at Adweek.
Lean and Digital Marketing Secrets to Growth for 2015
In Business2Community, Vasil Azarov shared the insights of 13 experts to help strategists succeed in 2015. Brian Solis rang in at number three on the list. Invest in Your Social Capital, Not Social Media We often misinterpret the true value of social media. It is not about ‘likes,’ followers, comments or even money. It is all about relationships and people and the value they take away with each engagement. It’s how they feel and what they think when they’re with…
Brilliance is Distributed Around The World; Opportunity However is Not
The rate at which we progress is defined by the time and energy we invest in ourselves. We can’t do everything alone however. As John Lennon and Paul McCartney famously wrote, “I get by with a little help from my friends.” But not everyone has access to the same resources you and I do. Sometimes those friends aren’t so readily visible or available and thus progress inches along, stalls or sometimes regresses. One of the biggest trends I’ve seen in…
The Top 20 Digital Marketing Strategists for 2015
The Online Marketing Institute is proud to recognize the Top 20 Digital Marketing Strategists for 2015, chosen for their innovative contributions in the digital marketing community and dedication to creating online education opportunities for business owners, marketers, and students around the world. The list is comprised of distinguished OMI educators, authors, business owners, digital marketing professionals, contributors, and speakers, known for: 1) Creating and leading the adoption of the newest, most effective digital marketing strategies. 2) Presenting incredible education opportunities…
Crossing the Experience Divide: Creating positive, lasting experiences is a crucial mandate for any brand
The Technology of Us I’ve been in the technology business for a long time and what I can tell you is this: Technology enables us to invent new products and services at rates that humans never before experienced. Whatever the next big thing is in tech doesn’t matter as much as the fact that anyone today has the power to disrupt entire industries with a single, smart idea. In fact, resilient companies, whether they’re startups or they merely acting like…
