John Balla is a Principal Marketing Specialist of Customer Intelligence at SAS. During the release of What’s the Future of business, John and Brian partnered on a series of events to help marketers learn how to use technology to become more human and engaging in each moment of truth. Balla recently published his thoughts over at SAS to continue the conversation… “We live in the age of big data – just about everything is evolving and the pace of technological…
CNN: Does Ello have what it takes to be the anti-Facebook?
In the past week, social network Ello gained much more traction than even its seven founders anticipated. Ello co-founder Paul Budnitz said requests and approvals for access to the invite-only service were totaling 40,000 per hour. CNN’s Sara Ashley O’Brien reported on the fledgling social network seeking input from industry experts including Brian Solis. Sara reported that the LGBT community is embracing the site after being kicked off Facebook due to its “real” name policy. That, along with the promise…
WTF of Business at Saddleback Leather Co.
Guest post by John Bergquist (@JohnFlurry), who leads Content and Communications at Saddleback Leather Co. So much has changed in business in the past 20 years. And it continues to change daily. As Brian has said before, today a business has to engage… or die. And you know what? That delights me. It is the way it used to be. Shopkeepers knew their customers very well. They didn’t need mechanical analysts or teams of test consumers to determine how to…
Where Digital Is and Where It’s Going
Formerly part of the 3M’s digital team, Greg Gerik recently joined the team at Shoutlet as VP of Product Marketing. Gerik attended the annual Social Shakeup in Atlanta where Brian Solis opened the event with a thought-provoking conversation with Robin Fray Carey. Gerik summarized the entire conversation in a thorough article. Following is an excerpt… Another great point during the exchange a discussion on the opportunity for brands to use “the embrace.” The embrace is the moment in time when…
A Call for New Expertise in Business
In the third installment for HootSuite’s business video series, Brian Solis discusses the widening gap between current expertise and emergent roles defining the future of business. Here, Solis makes the case to invest not only in new people but also to help today’s employees learn new skillsets to evolve along the business. Click here to see the post over at HootSuite…
A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences
This is the story of when ZMOT met UMOT… Search is a natural step in the discovery process. In a web world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and true techniques to ensure that what they were marketing earned a coveted position in the likely search results a customer might consider clicking. Search is…
30 Expert Marketers You Should Follow on LinkedIn and Twitter
Murray Newlands writing for Inc. assembled a list of 30 of the world’s top marketers. He states that each are worthy of following if you’re a business owner or marketing professional seeking to break through the noise. These distinguished marketers are the top influencers within their particular fields and have proven that they are the very best of the best. If you’re new to marketing or simply in need of some inspiration, this list is exactly what you need to…
Digital Transformation and the Race Against Digital Darwinism
Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future. Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt. There are many reasons for this of course. Every fabric of a company is strained due to internal and external influences. The challenge lies amongst the very leaders running the show today. Their mission…
We Are All Millennials: The 7 Trends Changing the Future of Business
While Brian Solis was in Sydney earlier this year, he visited his friend Mathew Slavica, Founder of Digital Stand. The result of that conversation turned into a series of posts and a pretty incredible video. Mathew wrote about the engagement on LinkedIn… If you had a chance to interview one of the world’s most original and prominent thought leaders in social and new media, what could you hope to learn about the future of business? I had the opportunity to…
Digital Influencer Marketing for Brands
Marketo and Column Five created a useful infographic designed to help brands appreciate and plug into the world of digital influence. The infographic references Brian Solis’ report on digital influence, most notably the 3 “Rs” of Reach, Relevance and Resonance. Marketo also lists Brian as one of the top 8 digital influencers most retweeted by digital marketers.
