Studying the impact of innovation on business and society

Can you answer the question everyone is asking? WTF – What is the future of business?

Today’s leading companies are already becoming obsolete. Fortunately or unfortunately, they won’t know until it’s too late. In 10 years, 40% of the Fortune 500 was replaced. Irrelevance is only accelerating. It’s Digital Darwinism out here. #AdaptorDie!

Ignorance is bliss, until it’s not.

Technology…social, mobile, real-time, it’s changing the world. Customers are evolving into something new. They’re more connected, empowered, and demanding.

Can you answer the question everyone is asking?


What’s the future of business is not a question as much as it is the answer. And, it all comes down to you.

WTF explores in a fun, visual and insightful way, how connected consumerism breaks down into Four Moments of Truth, the role of technology in decision-making, and how businesses need to create experiences that mean something in each stage and also spark engagement between consumers based on those experiences. It’s also an experience in of itself. It’s a visually rich, square-shaped (coffee table style) four-color journey…think digital app but in an analog format.

Trailer Credit: Simplifilm
Music Credit: Tim Holt
Thanks guys!

15 COMMENTS ON THIS POST To “Can you answer the question everyone is asking? WTF – What is the future of business?”

  1. Brian Blank says:

    Love it Brian and I can’t wait to read this book. Hope this is your top book yet!

  2. Trot_Art_Galop says:

    Enjoy this “New Book Releases” Brian, brick & mortar as web 2.0 generation companies will receive your advices as customers & this book open minds of all readers that challenge themself by “no end learning” as motto > nota bene:if a little free’time in your new book promotion run, check your FaceBook mail, “no end new ideas”.

  3. I have read “Engage” cover to cover, I’ve read End Of Business As Usual, cover to cover… both are in depth looks at how technology is influencing business and personal brands.

    Now, I will be able to do the same with WTF 🙂 And get a silver bookmark to boot!

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