In preparation for the launch of my next book, I’m proud to share that v1 of the site is now live at EndofBusiness.com.
About the book:
TODAY’S BIGGEST TRENDS- the mobile web, social media, gamification, real-time- have forced us to rewire the way we think about and run our businesses. Consumers are creating a new digital culture, shifting business landscapes one tweet at a time. New networks have created an ever- expanding “egosystem,” in which everyday people believe their lives deserve 24-hour broadcasts. But now, we need to decipher the significance of this behavior and understand where the social and mobile web are headed. At the heart of all of this, a new breed of consumer is emerging—and they’re changing the very foundation of business.
The End of Business As Usual explores each layer of this complex consumer revolution that is changing the future of business, media, and culture. As consumers connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.
The End of Business as Usual is available for pre-order now.
More soon…
Looking forward to picking it up.
Thanks Jonathan!
I am excited to hear about social media and gamification as well as see where they go in the future. Gamification is one of the strongest pullers out there today and needs to be looked at very seriously. Banal tasks can be made so that people are clamoring to “achieve” them for no or almost no reward other than a sense of some sort of accomplishment, it is truly an amazing idea.
Great htis is really nice thing!)
Seems really interesting. I wonder if the book covers how marketing and advertising, as a concrete business subset, are influenced by the topics metioned (social media, gamification,…) in the book presentation.
I will definitely be picking up a copy of this!
Excellent!
Fascinating and a much needed topic for deep exploration.