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Facebook Top Trends of 2009

Contrary to popular belief, Twitter wasn’t the only story of 2009. Facebook skyrocketed to over 350 millions users in 2009 and continued its rise to global pervasiveness becoming one of the top visited sites on the Web.

As aspiring digital anthropologists and sociologists, we thoroughly enjoy and appreciate the trending topics readily available for review and analysis on Twitter. On Twitter, trends are defined and shaped by the shared interests published in the form of status updates that suddenly congregate and rally.

To close 2009, Facebook assembled its top trends to give us insight into the posting and conversational trends connecting social graphs.

Per Facebook’s year end post announcing the top status updates, we’re introduced to Memology, the study of how ideas, events, and information transform into memes and trends inside Facebook:

Status updates on Facebook help people understand their friends and the people around them–how they’re feeling, what they’re doing and what they’re thinking. In the United States alone, people on Facebook are sharing hundreds of millions of words every day, thousands per second, in status updates. When taken as a whole, these words offer a unique barometer into the issues, world events and thoughts that are connecting people.

In the tradition of year-end lists, we’re introducing Facebook Memology. “Memology” refers to the study of how “memes,” or new ideas and trends, are spreading on Facebook. For this year’s list, the Facebook Data Team mapped the top trending words and phrases in U.S. status updates for 2009.

Trending analysis is extremely fascinating as it tells us a lot about, well, ourselves. It is this activity defining the statusphere that allows us to revisit exactly what captivated us as well as which events and trends captured our attention.

To generate the list, Facebook examined the frequency of each phrase with length from one-to-four words. The team then analyzed important bursts in activity around words and series of words to find the key trends for the year. Because many words and phrases were correlated contextually, Facebook grouped some of them together to form the final list.

Facebook Memology: Top Status Trends of 2009

1. Facebook Applications: Farmville, Farm Town, Social Living

2. FML – A term used almost exclusively online and in text messages, FML usually expresses frustration, either playfully or seriously, where the “F” stands for exactly what you think with “M” and “L” representing My Life respectively. Facebook observed that many people expressed their exasperation in May and again in the Fall most likely representing the state of student dismay at either finals or school beginning again after summer. FML appeared most often on Mondays and Tuesdays.

3. Swine Flu – Flu, Swine Flu, H1N1

4. Celebrity Deaths – Michael Jackson, Patrick Swayze, Billy Mays

5. Family – Family, Mom, Dad, Son, Daughter, Kids

6. Movies – New Moon, Transformers, Star Trek, The Hangover, Paranormal Activity, Harry Potter

7. Sports – Steelers (Super Bowl), Yankees (World Series)

8. Health Care – Health Care, No one should have to…

9. FB, FB Friends, News Feed

10. Twitter, RT

11. Years: 2008, 2009, 2010

12. Lady Gaga: Gaga, Poker Face

13. Yard: As Facebook observes, “Yard” seems fairly uncommon and a trend that nobody would have guessed. Their explanation, “Hipsters’ moms and dads are also on Facebook, and these folks have yards that require some tending.”

14. Religion: Easter, Lord, God

15. I, is: Until March of 2009, our names appeared next to the status update and as a result, we tended to update our activity starting with the word “is” to form a complete thought or sentence. Upon elimination of the name’s proximity to the status box, the usage of “is” dropped off dramatically and usage of “I” doubled almost overnight.

Facebook’s definition of memology is interesting indeed. Perhaps most interesting however, is the comparison between Facebook and Twitter 2009 trends.

To close out 2009, I thought I’d share a few other interesting Facebook stats, which should provide a bit of motivation to increase your focus on Facebook in 2010.

Top 2009 Facebook Statistics

Facebook currently boasts over 350 million users

50 percent of Facebook users log on in any given day

Each day, 35 million users update their status

55 million status updates are posted each day

2.5 billion photos are uploaded to the site each month

3.5 million events are created each month

There are more than 1.6 million active Pages on Facebook

Over 700,000 local businesses maintain active Pages on Facebook

The average user has 130 friends on the site

On average, users spend more than 55 minutes per day on Facebook

The Like button is used on 9 pieces of content on average each month

25 comments are written by users on Facebook content each month

Most users are member of at least 12 groups


About 70% of Facebook users are outside the United States

Over 300,000 users helped translate the site through the translations application

Facebook currently hosts a developer network of more than one million entrepreneurs from more than 180 countries

Every month, more than 70% of Facebook users engage with Platform applications

Over 500,000 active applications are currently available

More than 250 applications have more than one million monthly active users

80,000 websites have implemented Facebook Connect since its general availability in December 2008

Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have implemented Facebook Connect

There are more than 65 million active users currently accessing Facebook through their mobile devices.

Those who access Facebook on their mobile devices are almost 50% more active than non-mobile users.

There are more than 180 mobile operators in 60 countries deploying and promoting Facebook mobile products

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137 COMMENTS ON THIS POST To “Facebook Top Trends of 2009”

  1. dougmcisaac says:


    Thanks for consolidating this data in one spot. I love the terms “digital anthropologists and sociologists” being able to review this data gives us a an interesting picture of the ongoing conversation.

    Farmville and the other games being at the top of statuses wasn't surprising, but “FML” being # 2 is a little disturbing to, but that's the way too many people live. Very interesting.


  2. Denee says:

    I was so shocked to read that 70% of Facebook users are from OUTSIDE the USA. WOW…we truly are a global family. Thanks for sharing this!

  3. marcoantoniogonzlez says:


    La estadística que nos comunicas me está Ayudando mucho para el Desarrollo que implemento desde septiembre en 3Lemon. Nos muestra el entorno tan cambiante en que vivimos y la Adaptación a los nuevos escenarios profesionales. Apasionante!

  4. CatherineVentura says:

    Fascinating stuff, Brian! Especially “yard.” It's climb seems eerily similar to the rise in Farmville. Could Farmville have inspire actual farming?

  5. Chris Nelson says:

    I found in 2009 that as my Twitter usage jumped, my time on Facebook and RSS feeds dropped. Sometimes dramatically. It helped to pull FB into TweetDeck, and a lot of what I used to be alerted to via Google Reader I came to through the same authors on Twitter. (Presumably my favorite folks were cross-posting, which is great when you're only checking one outlet, but tiresome when you're checking them all.)

    Still, I couldn't help but feel like I was missing a good deal. I'd love 2010 to unveil a fantastic all-encompassing SM app.

    Thanks, Brian, for the posts, and for keeping so many of us up to date in the past year.

    • briansolis says:

      Chris, thank you. You and me both…An all encompassing dashboard, like salesforce for social media would be wonderful. Perhaps I'll have to build it.

    • mckra1g says:

      I experienced the same phenomenon when I started using twitter. I don't know that I'd use an all-encompassing dashboard; however, even though I currently post from tweetdeck, SMS and twitterberry. Each of my sm profiles has a different voice and purpose, even though each, of course, represents me accurately. Love the information. Thanks for posting!

  6. dmattcarter says:

    Very interesting to note that mobile users are more than 50% more engaged. Curious to see what 4G networks and a plethora of new smartphones does to that number.

  7. kentsimpson says:

    It would be interesting to see stats on how many of posts were reposted on or reposts from other social media sites via, friendfeed or other similar applications!

  8. I was so shocked to read that 70% of Facebook users are from OUTSIDE the USA. WOW…we truly are a global family. Thanks for sharing this!

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